Don’t underestimate a small business, especially one focused on a niche product. It may generate great profits that you never expect. Today, I will introduce a small business—Jewish wigs. I know a lot about this because I am the co-founder of Findingdream, and Jewish wigs have become one of our most popular products in recent years. Of course, they are quite profitable, especially for retailers.
Jewish wigs are not a mainstream product; they belong to a narrow market with only a few companies in the industry. Findingdream was also a small hair company a few years ago, so we focused on just one or two types of products, with Jewish wigs being our primary focus. Although the market is small, it is sufficient for us as a small hair factory in China.
Initially, Jewish wigs were designed and made specifically for Jewish women, as nearly all Jewish women wear wigs after marriage. Therefore, our customers were primarily Jewish women, and we produced only several hundred sheitels.
However, things have changed significantly in the past five years. More and more white women have started to wear these types of wigs. We found this surprising, and after some investigation, we discovered several reasons behind this trend.
- More and more white women suffer from hair loss in recently years, they need one product to help them deal with it, they find wigs are great thing to cover it.
- Fashion and Versatility: Wigs offer an easy way to change hairstyles without the commitment of dyeing or cutting hair. Women can experiment with different looks for various occasions.
- More young women affect by film or sing stars who wearing wigs,so they also like to try a wigs, wearing wigs are becoming a fashion thing.
Ok, let say the profit of jewish wigs, for example the price of one 18 inch wig from wigs factory is between $500-$600, while you can check the retails price, they are more than $1500.
so you will find one wigs profit is about $1000, Some hair salon or hair store can sell several hundreds of this wigs,is that a good small business?
Starting a Wig Business: Key Considerations
To successfully launch a wig business, it’s essential to offer a variety of styles, colors, and lengths to give your customers plenty of choices. If you are a hairdresser, you have a unique advantage in starting this business, as you can easily recommend wigs to clients experiencing hair loss. Many older women face this issue, leading to a growing demand for wigs.
Benefits of an Online Shop
Building an online shop is a great option, as it allows you to reach a wider audience and tap into various markets. With effective marketing strategies, you can significantly increase your customer base and sales potential. Consider investing time and resources into developing your online presence to maximize your business success.
