For independent artists, getting onto Spotify playlists can be a game-changer. More playlist placements mean more streams, more exposure, and potentially more fans. But with so many services promising to help artists land playlist spots, it’s hard to know which ones are worth it.
One of the popular services in this space is SoundCampaign, a platform that connects artists with playlist curators. But does it actually work? Is it legit, or is it just another money grab?
What Is SoundCampaign?
This SoundCampaign review explores how the platform helps artists submit music to Spotify playlists. Unlike Spotify’s editorial playlists, which require submission through Spotify for Artists, SoundCampaign works with independent playlist curators who are open to reviewing new music.
How It Works:
- Artists create a campaign – Submit a track and select relevant genres.
- Playlist curators review the song – If they like it, they may add it to their playlist.
- Artists receive feedback – Even if a song isn’t added, curators provide feedback on the track.
- Payments and placements – Artists pay for the service, but placements are not guaranteed.
How SoundCampaign Helps Artists Get on Playlists
The Submission Process
Once you submit music to SoundCampaign, your track is sent to curators who manage playlists that match your selected genre. These curators listen and decide whether to add your song.
Curator Selection
SoundCampaign claims to work only with real, verified curators. They are paid not for adding songs but for reviewing them, which supposedly ensures they aren’t just taking payments for placements (which would violate Spotify’s guidelines).
Playlist Types
The quality of playlists varies. Some are well-established, with thousands of engaged listeners, while others have fewer followers and lower engagement. The results largely depend on which curators receive your track.
Does SoundCampaign Actually Increase Exposure?
Success Metrics
Artists using SoundCampaign typically look for:
- More Spotify streams
- Increased sales and followers
- Better algorithmic reach (Release Radar, Discover Weekly, etc.)
Real-World Results
Some artists report positive results, getting thousands of additional streams from playlist placements. Others find that their songs receive reviews but don’t get added to playlists, making the campaign feel like a gamble.
A key factor is whether the playlists have engaged listeners—if a playlist has a large number of followers but low listener activity, placements may not result in meaningful engagement.
Is SoundCampaign Legit?
A common concern with playlist promotion services is whether they are safe and legitimate. Many artists ask, “Is SoundCampaign legit?” and whether it truly delivers real engagement or just drains budgets without results.
Transparency and Ethical Practices
- SoundCampaign doesn’t sell guaranteed placements, which helps it avoid violating Spotify’s terms of service.
- Curators are paid for reviews, not for placements, reducing the risk of fake engagement.
Potential Issues
- Some artists feel the platform overpromises and underdelivers, especially since placements aren’t guaranteed.
- There’s no guarantee that your music will land in a playlist with real, engaged listeners.
- Some curators may not provide valuable feedback, making the review process feel generic.
Does SoundCampaign Use Bots?
There is no direct evidence that SoundCampaign promotes bot-driven playlists, but as with any playlisting service, artists should always check the engagement levels of any playlist they get placed on. High follower counts but low plays could indicate fake streams.
Pros and Cons of Using SoundCampaign
Pros:
✅ Time-saving – Avoid hours of manually pitching to curators.
✅ Access to curators – Connects artists with independent playlist managers.
✅ Potential for organic growth – If placed on quality playlists, it can lead to real listeners and algorithmic boosts.
Cons:
❌ No guaranteed placements – You pay for exposure, but there’s no promise your song will get added.
❌ Results vary – Some artists see great results, and others don’t get any playlist ads.
❌ Cost can add up – Campaigns may feel expensive if you’re not seeing success.
Spotify Analysis: Happiest Summer Hits of 2023(Opens in a new browser tab)
Final Verdict: Is SoundCampaign Worth It?
So, is SoundCampaign a legit way to promote your music, or is it just another playlist scam?
🔹 It can work for some artists, but results are not guaranteed. If your music is high quality and fits well with the right playlists, you may see a boost in streams and exposure.
🔹 However, it’s not a magic solution. Since playlist placements depend on curator interest, some campaigns may lead to no placements at all, making it a gamble.
🔹 It’s best used as part of a larger strategy. Submitting to Spotify for Artists, engaging with fans, and manually pitching to curators should still be key parts of your promotion efforts.
