In the fast-paced world of digital marketing, maintaining a cohesive and rewarding corporate culture across global operations can be a daunting task. Yet, NP Digital, under the visionary leadership of co-founder Neil Patel and CEO Mike Gullaksen, has not only achieved this but has also set a benchmark for others to follow. With a footprint in 19 countries and a team of 750 employees, NP Digital’s journey from a US-based company to a global powerhouse in less than five years is nothing short of remarkable. These are only a few of the strategies that have propelled its growth, including its unique approach to fostering a global culture and how it won numerous accolades for being a great place to work.
Embracing a Fully Remote Workforce
The onset of the COVID-19 pandemic in March 2020 forced many companies to transition to remote work, a move that presented significant challenges in maintaining corporate culture. NP Digital, however, seamlessly embraced this shift, leveraging it to strengthen its digital culture. Through regular Diversity, Equity, Inclusion, and Belonging (DEIB) sessions and opportunities for virtual meetups, NP Digital has not only sustained but enhanced its “have fun” ethos, a core aspect of its values alongside “Think big” and “Own it.” The shift to fully remote made integrating its growing global even more seamless with connected technologies, intranets, and shared meetings that enabled the group to operate as one team together.
Fostering Global Collaboration
One of the key strategies in building a strong global corporate culture is regular all-company meetings. These sessions feature speakers from across the globe, showcasing their work, team spotlight, and progress in their respective markets. The engagement these presentations spark among team members is palpable, with lively chats during the meetings leading to deeper conversations and collaborations across regions.
Centralizing teams and systems is truly a cornerstone of creating a viable global culture. By standardizing operations on the Microsoft suite, the company has streamlined collaboration. Whether working on documents in SharePoint, sharing training materials, or communicating on Teams, the staff has embraced their global colleagues in the same way they would a coworker sitting across the office.
Recognition and Awards
The effectiveness of NP Digital’s strategies is not just evident in its rapid growth and global expansion but also in the recognition it has received from the industry. The company has been honored with several awards for both its growth and its culture, including being named a “Best Place to Work 2024” by Ad Age, a “Best Workplace 2023” by Inc. Magazine, and one of Adweek’s “Fastest-Growing Agencies” for the third consecutive year. These awards measure feedback from staff members on culture, work/life balance, leadership vision, equity, and many more categories. The people that make up this agency have seemed to crack the code of operating in a modern, virtual, and globally connected world.
A Model for Others
NP Digital’s success story offers valuable lessons for other companies aspiring to grow globally while maintaining a vibrant and cohesive corporate culture. The company’s focus on embracing digital culture, fostering global collaboration, and recognizing and rewarding the contributions of its team members has set a new standard in the industry. As NP Digital continues to deepen its global footprint, its innovative approaches to building an award-winning culture and service to its clients serve as a beacon for others to follow.
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In a world where the nature of work is constantly evolving, NP Digital’s achievements underscore the importance of adaptability, collaboration, and a commitment to fostering a positive work environment. It goes to show that with the right strategies, it is possible to create a global culture that not only drives business success but also makes work a rewarding experience for everyone involved.
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