Digital.com Survey Finds 43 Percent of Americans Plan to Start a Business in 2022 and One-Third are First Time Entrepreneurs
Retail, finance, and information technology are among the most popular industries to start a new business this year
SEATTLE, WA – Digital.com, a leading independent review website for small business online tools, products, and services, has published a recent survey report to examine entrepreneurship in America and key factors influencing startups. The study generated responses from 1,250 adults and highlights trends across various industries.
The study shows that 2 in 5 people plan to start a business this year. Forty-seven percent of Americans who want to start a business are currently working for an employer, 34 percent are self-employed, and 19 percent are unemployed. Fifty-five percent of aspiring new business owners will leave their current jobs within the next 12 months.
According to the survey, most future business owners who plan to leave their jobs are from the health care, construction, education, and finance industries. Employees in the health care and social assistance industry account for 8 percent of aspiring entrepreneurs. Construction workers and education employees represent 8 percent and 7 percent of people who want to start a business respectively.
Sixty-two percent of respondents say they want to start a new business to earn more money. Forty-eight percent of entrepreneurs want to be their own boss, 47 percent want to pursue a passion, and 44 percent want more flexible work hours. Likewise, 31 percent of respondents want the flexibility of working remotely, while 29 percent are dissatisfied with their current jobs.
Research findings indicate that retail, business, finance, and computer and IT are the most popular industries for new business owners. Fifteen percent of aspiring entrepreneurs will launch a retail shop, 11 percent will start a business and finance company, and 10 percent want a startup in the computer and IT industry. Women are more likely to venture into retail and personal care services, but female entrepreneurs tend to start business & finance companies at the same rate as men. Thirteen percent of aspiring founders will focus on business & finance. In contrast, 18 percent of people over 35 plan to start a retail business.
Digital.com’s research team developed this report to gain insight into the startup boom and entrepreneurship in America. The survey was created and paid for by Digital.com and administered by Pollfish, the online survey platform on January 8, 2022. To access the complete report, please visit: 2 in 5 Americans plan on starting a business in 2022 – Digital.com
Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and was formerly known as Review Squirrel. To learn more, visit Better Business Starts Here – Digital.com
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