One spring day in 2012, Lorraine Shaw was struck with an idea out of the blue. “I was conversing with my bookkeeping friend about her marketing needs and launching her venture,” she recalls. “She said to me, ‘Lorraine, you need to create a marketing consulting company so you can share your knowledge with struggling companies.” The pair reflected on Lorraine’s efforts to help her friend launch her own business. “I know you can help so many others do the same,” she told her.
Marketing Solutions
That day “put into motion” the desire to create a unique marketing company, leading to the founding of Take it to the Edge Marketing — the mantra for which is “Planting Seeds for Growth.” “The name came from what I believe is the essential ingredient for success for any company — edgy and creative thinking,” Shaw explains. “With over 40 years of sales and marketing experience, I have the expertise to analyze any business and develop creative marketing solutions.”
Standing Out From the Crowd
In a field where each company promises to be bigger, bolder, and better than the last, what makes someone stand out from the crowd? “I would say we desire to educate and elevate the business owner’s sense of passion, and either discover or rediscover their ‘why,’” Shaw explains. “Passion is what drives us, and our ‘why’ is what can sustain us through the rough times.” She adds that if we lose our passion for our business or lose our “purpose and focus” — which is our ” why “— our business will “falter and stumble.” “I help reignite those and zero in on the target, which is who your audience is,” she adds.
A New Perspective
“Stir emotion, present facts, create the business” is what Take it to the Edge Marketing insists every business should be doing. “The world of sales and marketing is changing every day, it’s time to get your business reignited,” Shaw says. “I have helped numerous small businesses grow and attain their short-term and long-term goals. My passion is marketing and mixing things up, so you don’t just do it the same way because that’s how it’s always been done,” she adds.
Outside the Box
“We implement out-of-the-box thinking to paint a fresh picture of your business,” Shaw says. But in terms of what makes her own approach to marketing different, she attributes it to a “desire to educate and elevate the business owner’s sense of passion and positivity” about their business. Not only this, but bringing 40 years of sales and marketing experience into each marketing plan is something that few agencies could match.
Moving from Passion to Purpose(Opens in a new browser tab)
Bringing a Vision to Life
The first consultation from Take it to the Edge Marketing is free because that’s the starting point everyone needs to arrive at. “With a well thought out strategic plan, we can turn the tables and move towards growth,” Shaw says. “We will examine your social media marketing, website, and digital assets.” They then provide a “no obligation proposal” tailored to specific needs. “Don’t worry,” Shaw adds. “I spell out each section a la carte so you can decide what you can afford and where you want to begin to help take your business to the next level.
“Let me help you get ‘unstuck’ and propel your business forward,” Shaw says. “Let’s connect and take it to the edge!”
Find out more about Take it to the Edge Marketing here.