What problem does Famolare solve?
Many, if not most, stylish “non-sneaker” shoes are uncomfortable. Our right-on-trend authentic seventies-style also is a healthy aid to human movement. Feet weren’t designed to walk on city streets. Our soles serve as a mediator between feet and pavement. As we walk different parts of our feet absorb shock and move us forward. Our shoes naturalize that movement. The first wave absorbs shock to the heel and ankle, the second wave absorbs shock to the arch, the third wave rolls you forward and the fourth pushes you off. Famolare
Tell us about the founder. What is their background?
Victoria Staten is a fashion industry veteran with vast experience spanning design and product development to sales and marketing. With Famolare, she set out to build a company with a unique business model where commercial optimization drives the design and production decision-making and processes, not the other way around. Famolare
How did they come up with the idea?
After many years at the helm of some big fashion houses and businesses, she wanted to start and execute her vision of a different kind of company with a unique business model and undeniably cool brand. Famolare
How can this transform the world or our day-to-day lives?
We deliver smiles and joy. Positive energy is contagious! We sell shoes that people feel great wearing, standing in, and walking around in all day. That’s why they are a go-to for global nomads and city trekkers who only want to bring one pair of shoes they can dress up or down, teachers, nurses, real estate agents, retail clerks, and fashionistas who are on their feet all day. After a Fam Girl breaks in her new pair of high-quality hand-crafted Famolares, she is often much more reluctant to put on her lightweight EVA, squishy (comfortable at first/not comfortable after a while) sneakers, and she’ll probably never go back to high heels. Our Hi Up and Hi There soles will make her feel just as sexy and vibrant, upping her desire and ability to spread good vibes. Famolare
What do customers love most about the product?
The wellness factor – How they feel healthy and alive when they wear them(much more about this is mentioned above). Famolare
Our sustainability approach – How our business model (as mentioned above) reduces waste (compared to most fashion businesses), and how we work with component makers within a few miles of our factory which is less than 1000 miles from our warehouse, a rare feat for footwear companies. Famolare
Our materials – Our shoes are made with high-quality leather and plant-based materials that are exceptionally durable and recyclable or biodegradable.
Women-owned and operated – Even in the fashion industry women are underrepresented and pay inequity is commonplace. Famolare
Where can people get this product?
The best place is Famolare – The Iconic Heritage Fashion Brand is Back, but we are also available at select retailers.