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Home Business Entrepreneurship

The Must-Have Accessory for America’s Fastest Growing Sport

USA Wire Staff<span class="bp-verified-badge"></span> by USA Wire Staff
March 1, 2022
in Entrepreneurship
Reading Time: 4 mins read
The Must-Have Accessory for America’s Fastest Growing Sport
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What problem does this Accessory solve?

In 2017 I wanted to buy a pickleball bag for my mom who is fashion savvy, likes haute couture, and loves a great functional bag. After searching the internet, looking at pro shops, and asking around I realized there was nothing. I decided this was a problem I could fix and started designing a bag. We created a bag that works on and off the pickleball court. The bags mix function and fashion and have thoughtfully designed pockets to hold your paddle, balls, and pickleball essentials securely. The bag is luxurious and lightweight. The bag includes designated interior pockets that hold 3 pickle balls and keep your water in the shade while you play. Our exclusive “carabiner system” keeps your bag lifted off the ground and away from germs, dirt, and bugs. Straps are adjustable, removable, and can be worn in many ways. Accessory

Tell us about the founder. What is their background?

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Lori Manzer is the CEO and driving force of Georgie & Lou. After working on bag design she realized this could and would be a lot more fun with friends so she reached out to her closest for a partner. Lori and Mimi have been working together ever since and the collaboration has been a great fit. Both women are outdoor enthusiasts, have a never-give-up attitude, and love a great bag. Accessory

How did they come up with the idea?

In 2017 Lori saw opportunity emerging out of Pickleball, one of the fastest-growing sports in the country. She went looking for a savvy, haute bag to give her mother, an avid player, and she could not find one that functioned well and looked fashionable. Mimi felt this as well – she and her husband had just become interested in pickleball, and she knew practical but-fashionable accessories in the space were non-existent. The two had previously become acquainted through mutual friends and quickly recognized they would be perfect business partners for a new venture. Georgie & Lou was born the following year. Accessory

How can this transform the world or our day-to-day lives?

We believe that style does not have to be left off the court. We are here because we have a love for pickleball and believe style and function can work together. Constantly switching bags from the court to work, the store, kid’s events, and meeting friends is a hassle, and moving all our belongings back and forth is just a pain. Georgie and Lou bags move from an athletic event to lunch with friends easily. Most of our customers tell us they tend to use this bag across all areas of their lives and love it for all of them. Accessory

What do customers love most about the product?  

Customers love the fashionable look of the bag, the high-end feel, and the carrying options. The bag can be worn over the shoulder, crossbody, on the elbow, or in hand. Straps are removable, washable, and adjustable. We are constantly adding to our collections with new items and will continue to do so to make every Georgie and Lou customer know that our pickleball bag can not only meet but exceed their expectations.

Where can people get this product?
Georgie & Lou – The Perfect Pickleball Bag (georgieandlou.com)

Tags: bagGeorgie & LouLori Manzermust-havesports bag
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