In the music scene, beats and basslines are the heartbeats of our nightlife — and electronic dance music (EDM) has always been right on the pulse. Now that social media has taken over as the go-to marketing channel for rising new artists, it’s clear that EDM remains on the cutting edge of today’s hottest trends.
Artists aren’t just faces behind turntables anymore; they’ve become dynamic influencers with influence reverberating through Instagram, TikTok, and YouTube. Today, we’re diving into the stories of several standout techno artists who are using social media to spin new narratives and connect with fans across the globe.
Anyma: Merging Techno With Visual Artistry
When you enter Anyma’s world, the boundaries between music and visual art blur into an immersive spectacle. Part of the vanguard of the modern techno scene, Anyma is more than a DJ; he’s a digital-age artiste who paints sounds across the canvas of social media. With a knack for integrating ethereal visuals and enthralling techno beats, Anyma creates an experience that captivates the eyes and ears.
While events like Afterlife and Coachella are his bread and butter, platforms like Instagram and YouTube have become an important stage in his journey. Here, he releases content that reflect the depth and complexity of his music.
One of his recent viral moments — the live visuals for his track “Eternity” with Chris Avantgarde — amassed millions of views, showcasing his ability to transform ordinary venues into futuristic sonic temples. This synergy of sights and sounds gets likes and shares, but it also deepens his connection with a global audience, making Anyma a herald of techno’s evolution in the social media era.
Fred Again: Harnessing the Power of TikTok
Fred Again is a London-based house maestro whose savvy with TikTok has made him a phenomenon among the Gen Z crowd. Fred’s approach is simple but brilliant: He uses the platform’s short-form video format to create snippets of his life, infused with spontaneous beats and catchy rhythms that beg for a replay.
From clips showcasing his sampling genius, using everyday sounds to create intricate tracks, to behind-the-scenes glimpses of his studio where the magic happens, Fred makes his followers feel like insiders in his creative process.
Fred Again does more than just drop beats; he drops experiences that resonate with a swipe-happy audience looking for their next musical obsession. It’s a testament to how house music, a genre born from the underground, can find a whole new lease on life in the scrolling squares of TikTok.
Tape B: The SoundCloud Phenomenon
In the maze of new bass talents, Tape B emerges as a beacon on SoundCloud, a platform that’s become a launchpad for underground artists. By pushing boundaries with his intricate soundscapes, Tape B has carved a niche in the bass community that reverberates with a distinctly grassroots vibe.
By releasing crisp, electric mixes and fresh tracks that invite collaboration and remixes, he’s engaged an entire community of creators. This ability to galvanize a movement around his music has turned Tape B from an under-the-radar artist into a resonant name, with tracks that collect thousands of plays and fans who eagerly await each drop.
Roger Sanchez: A Veteran DJ’s New Social Media Life
Roger Sanchez, a seasoned virtuoso of house music, has witnessed the evolution of the techno scene from underground clubs to digital platforms first-hand. His adaptation to social media is a masterclass in personal reinvention.
By leveraging platforms like Instagram and Twitch, Sanchez reconnects with long-time followers while simultaneously attracting new fans. His posts blend throwback sets with cutting-edge mixes, showcasing his ability to bridge the old with the new. This strategy revitalizes his legendary status and introduces his pioneering DJ skills to a generation that appreciates nostalgia and innovation.
The Beat Goes On
The stories of Anyma, Fred Again, Tape B, Kenny Beats, and Roger Sanchez illustrate just how pivotal social media has become in the techno realm as a tool for promotion and a medium that transforms how artists interact with fans and shape their careers. These artists have harnessed the power of digital platforms in their own unique ways to expand their reach and redefine their musical journeys.
3 EDM Artists Worth A Listen(Opens in a new browser tab)
As we look to the future, it’s clear that the intersection of music and digital technology will only grow more intertwined, presenting new opportunities and challenges. For enthusiasts and newcomers alike, following these techno trailblazers means witnessing the ongoing evolution of a musical genre as it adapts to the digital age.
Plug in, follow along, and experience the pulsating universe of techno as it leaps from the underground clubs to the forefront of the digital stage.