A remarkable candidate experience can transform candidates into brand ambassadors – bringing you more applications, a more robust talent pool, and an improved employer reputation. It helps lower recruitment costs by reducing the need for advertising and agency fees.
A seamless and personalized hiring process will also increase your retention rates. Candidates can recommend your company as an employer to their networks, even if unsuccessful.
Attract the Right Candidates
Candidate experience with the application process are more likely to speak positively about your company, promote it to their networks, and apply for future openings. This organic promotion is essential to a successful recruitment strategy as it can help you build a strong employer brand and attract the correct job applicants.
Providing a positive candidate experience is the best way to ensure you have the highest quality candidates – whether you successfully hire them or not. A well-thought-out candidate journey starts with the application process – it should be simple, easy to use, and mobile-friendly. It is also important to provide candidates with clear instructions and keep them updated on the progress of their application.
If you don’t deliver a high-quality candidate experience, it can cost your business millions in lost revenue. Candidates are now more likely to back out of accepted job offers if they receive better ones from other companies – and it often boils down to how they were treated during the interview process.
Reduce Time-To-Hire
Reducing the time to hire quality candidates is a challenging recruitment metric for organizations.
A high-quality candidate experience sets you apart from your competitors, allowing you to attract more qualified candidates and shorten your hiring process. It also helps your company reduce the costs of hiring and training a new employee.
If you cannot hire a candidate quickly, they may reject your job offer or even take another job. It costs your organization money and resources, but the negative effect of a poor candidate experience doesn’t stop there.
Frustrated applicants who did not get the job may sever their connections with your company, potentially stopping them from patronizing your products or services. Creating a great candidate experience encourages job seekers to continue their relationship with your brand even after completing the hiring process.
Increase Retention Rates
The quality of the candidates you hire is directly related to your company’s ability to retain those employees over time. Increasing your retention rates helps with recruitment success and boosts overall business profitability.
A streamlined candidate experience with individualized, transparent communication throughout your hiring process will help you create an applicant pool of people who share the same values as your company. Providing applicants with this experience will encourage even those rejected to consider applying again when they have more experience or when a better-suited position opens up.
Candidate feedback is essential to a well-designed candidate experience, and allowing them to air their grievances to you directly before they vent about their bad experience or with their peers will allow you to course-correct your hiring process accordingly. It will give the candidates a better impression of your company and prevent them from spreading negative experiences with others in their networks, which can impact your brand reputation and recruitment process.
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Build a Strong Employer Reputation
A strong employer reputation enables you to attract more qualified candidates and reduce your time-to-hire. It also helps you retain more of your employees and boosts employee satisfaction, which can help your company achieve its business goals.
It is essential to provide a consistent experience from start to finish. It means identifying the role on your careers page, providing transparent communication throughout the hiring process, and ensuring that your interviewing team is well-trained.
Candidates want to know where they stand in the hiring process. Waiting for communication can lead to frustration and burnout, and 50% of candidates say they stop buying from a company after a negative hiring experience. To prevent delays in notifying candidates, it’s essential to establish a process that ensures prompt feedback, whether it’s positive or negative. At Workable, we refer to this as the Two Day Rule.
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