Influencer and business expert Kaila Uli has utilized a proprietary approach to ensure social media success and is now sharing what she knows through her online workshop, ‘0 to Social Proof.’
A collaborator with global companies across industries, Kaila Uli specializes in offering emerging brands an avenue to success through social media by utilizing key factors to combine an understanding of social media metrics, algorithms, and demographics to broaden the influence and gain greater control of their revenue. “When an emerging brand has a strong social media presence, that business could potentially guide consumers to its particular sales funnels to not only ensure a profit but almost steer it,” Kaila Uli says. “That’s the power that social media offers brands, an understanding of the factors to the point of greater efficiency and more success.”
Kaila Uli is a powerhouse serial entrepreneur, digital success story, and unstoppable Indo-woman. She started her entrepreneurship as a young adult, partnering with her late husband to build multiple businesses. During this time, Kaila Uli learned valuable lessons as an entrepreneur and her burning desire to build a successful business persisted. After a series of misfortunate events, including a cyberattack that resulted in her having to liquidate her successful vintage glasses company, Kaila Uli developed a following on social media by sharing her story.
Describing herself as a hard worker with a “boots on the ground” style, Kaila Uli has built multiple successful businesses and has a bachelor’s in Marketing from the University of La Verne. Kaila Uli became a top content strategist while she worked as a model for about six years. She says that she learned a lot about content creation during this time because high-quality online posts were at the center of the modeling industry.
“I was surrounded by some very savvy professionals who really knew how to create incredible content for social media platforms, including Facebook, TikTok, and Instagram, and I learned everything I could about what works, what doesn’t, and why,” Kaila Uli recalls. “I was fortunate to be around people who knew so much and who were gracious enough to teach me what they knew.”
During the pandemic, she decided to go deeper into her interest in marketing and began posting on TikTok, using what she had learned from her modeling days. With each post, she identified better strategies and was soon creating top-performing content. Eventually, Kaila Uli began partnering with large brands for content creation and paid promotions, leading to her personal best sales week on TikTok: $30,000.
She realized that the market had a key service gap, one that she could fill with her years of experience. “Content creation was not a new idea, even then,” she concedes. “The industry was full of social media managers, all of whom would promise to optimize your pages. However, none offered my services: full, customized strategies, from the creation of a social media page, all the way to monetizing it and driving online sales. That is the unique value I am able to give my clients.”
The success of Kaila Uli’s business hasn’t gone unnoticed. She has been praised as an innovative entrepreneur in her industry, her creative approach to digital marketing has been featured on MarketWatch and Bloomberg, and her products have been featured in Vogue, Glamour, Hulu, Amazon movies, all over the UFC, and seen on many celebrities. To make the most of her offerings and continue to help business owners succeed online, Kaila Uli is launching “Content SuperCharger,” a 6-week program for businesses who are in the process of building their revenue to $10k/month. It will take clients step-by-step through content creation, show them how they can use their own stories to attract more customers, and create lasting relationships with their audiences. Learn how to create winning content with the Content SuperCharger here.
A success story of ‘0 to Social Proof’ is The Mantra Co., a wellness lifestyle brand that has accumulated a following of over a million through savvy social media management. “They ran with the guidance I gave them, focused their efforts on maintaining a strong presence on one platform at a time with a clear message,” Kaila Uli says. “The real key is consistency. If you keep with these techniques and directives and keep attentive to the image you’re curating, you’re bound to find a following online.”
As the global online market is projected to continue a trend of growth starting after the lockdown, the importance of maintaining an online presence is almost incomparable to previous years. “Before the pandemic, a company could exist without any digital presence whatsoever, offering an entirely in-person experience. In 2023, however, that is just not the case. At the rate that the industry is growing, with consideration to the lockdown as something that helped spur that, a business having an online presence is next to essential.”