Inside of the dynamic music scene, artists often look for different ways to align their work with their true selves. For Tilila, this path of self-discovery led to a profound transformation in her music career. Her new name, “Tilila,” is derived from the Berber language and has a deeper meaning of “freedom”—an accurate reflection of her personal and artistic journey.
The idea of rebranding had been an idea in her mind for a few years now. “I had the thought of rebranding about 3 years ago,” Tilila explains. It was during the height of the Covid-19 pandemic that her vision truly took its own shape. Stepping back from social media, she started on her new journey of self-reflection. “I had this idea for an album that I wanted to create,” she shares. “During that process, I felt like I finally recognized my true identity as an artist.” This newfound clarity caused her to adopt a stage name that would separate her personal life from her artistic persona.
Choosing “Tilila” was a decision straight from her heart. The name carries a deep, personal and cultural significance. “It resonated with me, because it means ‘freedom,’ but also because it honors my late grandfather and reflects my Berber heritage,” she says. This rebranding is more than just a name change; it’s a testament to her roots and the values given by her family. Embracing her Berber heritage through this name is a declaration of the freedom she currently expresses in her music.
The transition to Tilila was a thoughtful and deliberate creative process. This decision allowed her to immerse herself completely into her art, free from the constraints of her former identity. Along with the name change, Tilila’s musical style has also evolved. Her sound now blends Mediterranean, Moroccan, and American influences, creating a richer and more diverse musical genre. This fusion reflects her personal journey and everything that shaped her into the artist she is today.
At the core of Tilila’s rebranding is her commitment to the values of peace, love, and freedom. “This rebranding is a way to fully embrace who I am as an artist and to align with the values I hold dear,” she expresses. These values are not only central to her music but also to her personal life. Through her new identity, Tilila hopes to inspire others to embrace their true selves and break free from societal expectations given to them. Her music stands as a testament to the importance of staying true to one’s roots while welcoming growth and change.
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Tilila’s new stage in her career is more than the change of her name; it marks her musical journey by honoring her heritage, embracing her true identity, and aligning her music with her core values, Tilila is poised for an exciting new chapter in her career. Her story is an inspiration, encouraging others to seek their own paths of freedom and authenticity, and reminding us all that the truest expression of art comes from the heart.
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