Understand the Business of Health and Wellness

While the heightened anxiety surrounding the pandemic slows, healthcare questions and general inquiries remain viable for individual health. Experts have been silenced as the science changes – with it information changes – and the advice of today’s expert is liable to being labeled disinformation or misinformation tomorrow. Experts in general health and wellness have never been in-demand more than today. Dr. Christian Berenguer, Medical Doctor and Certified Fitness Trainer knows fitness, business, and how the health-driven values have remained constant despite an unprecedented anxiety leaving more questions than answers during and following the pandemic.

Following the expert is a limited initiative when the expert has been silenced. Mass media has a stranglehold on health information during the pandemic, silencing even the most trained, qualified and experienced health professionals with one simple mission: longevity and quality of life for the highest volume possible. As founder of NXTERA Fitness, an award winning fitness and nutrition training company bringing health and wellness to the consumer using creative ideology, Dr. Christian Berenguer has become louder in the questionable times. We reached out to Berenguer and found that his voice has become louder and more diligent, understanding that health and wellness have never been more of a concern for the public. Goals have remained consistent, but an expert opinion, guidance and leadership style have never been more important in driving one’s health patterns.

Goals may remain – strategies change – and aligning the core values of health with strategies tailored specific to the individual is an approach Berenguer holds true to his heart, and his practice. Health and fitness strategies are strategically pushed in the face of consumers. Social media channels manipulate public perception of fitness to sell a product with no lasting value. Major news corporations use public interest to promote products through advertising and promotion – the pandemic has only made this worse – the vulnerability of the anxious is a marketing tool. Christian Berenguer understands this, and finds it disheartening. He is honest in his assessment of empowerment in health, pushing strategies that will highlight the core of health and fitness symbolic of all factors and variables needed to coordinate life, balance, and well-being. As an expert and professional, his vision aligns with experience opportunity. As a humanitarian and strict follower of virtue ethics, he appreciates transparency and mindfulness.

Dr. Christian Berenguer teaches health and fitness using a conventional approach in an unconventional time. From the dangers of social media advertising to the hazards of mental health, the well-rounded approach by Berenguer highlights individualism. In our interview, we learned balance, mindfulness, time effectiveness, and supplemental strategies all in a short conversation where an honest assessment ensures improved health and opportunity to further develop strategic practices. The business-like approach to health and wellness has been overlooked in a chaotic, anxious and erratic environment – the experts are still there – and Christian Berenguer is still responsible for improving the standards of health for those who are willing to listen. We were lucky enough to listen, learn, and grow as health-conscious individuals.

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