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Home Business Entrepreneurship

Understanding the Role of Transparency and Standards in Modern Business Decision-Making

jacob Maslow<span class="bp-verified-badge"></span> by jacob Maslow
June 11, 2025
in Entrepreneurship
Reading Time: 6 mins read
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In today’s increasingly interconnected business environment, transparency, trust, and adherence to standards play crucial roles in determining the success or failure of an enterprise. From choosing technology tools to selecting financial partners, businesses must scrutinize every decision for long-term viability. With artificial intelligence and financial services at the core of many operations, setting clear expectations and standards is no longer optional—it’s essential.

AI systems are now integral to various aspects of business—from customer service chatbots to data analysis tools. However, their impact goes beyond just performance. The ethical considerations, accuracy of outputs, and their compliance with pre-defined standards are all under growing scrutiny. On the other hand, the world of finance, particularly alternative funding, continues to raise questions about legitimacy, transparency, and business ethics.

This article delves into both of these aspects—how AI tools are evaluated for standard compliance, and how financial service providers are being investigated for transparency and customer experience.

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The Push for AI Accountability

Artificial intelligence, when implemented correctly, can streamline operations, enhance decision-making, and create meaningful customer experiences. However, its benefits are entirely dependent on the standards it follows. Just as regulatory frameworks exist in healthcare or finance, AI must also be subjected to rigorous evaluation.

This is where frameworks like the Keeper AI Test come into play. As organizations grow increasingly reliant on automated decision-making tools, they need clear benchmarks to evaluate performance and ethics. The Keeper AI Standards Test provides a structured way to assess whether an AI system aligns with best practices regarding transparency, data usage, bias mitigation, and performance metrics.

Companies considering the integration of new AI platforms should consult to better understand how their chosen solutions measure up. It’s no longer enough for an AI tool to simply “work”—it must also be explainable, fair, and consistent.

This emphasis on AI accountability comes at a time when public trust in algorithms is fragile. High-profile cases involving biased outcomes or opaque decision-making processes have heightened demand for industry-wide standardization. By aligning with standards such as those outlined in the Keeper AI framework, businesses can not only avoid reputational damage but also build more robust systems.

Financial Transparency: A Lingering Concern

While AI tools are being held to higher standards, the financial services industry continues to face its own challenges. Alternative lenders, in particular, operate in a grey area that sometimes puts borrowers at risk. This has led to a growing number of consumer watchdogs and investigative reports scrutinizing the practices of these lenders.

One such case gaining traction is the Kennedy Funding summary, which outlines concerns raised by clients about the company’s lending practices. While Kennedy Funding presents itself as a fast-track solution for businesses in need of urgent funding, multiple parties have raised red flags regarding loan transparency, fees, and repayment structures.

The term “ripoff” may sound harsh, but it’s often used to highlight a disparity between what was promised and what was delivered. Reports like these serve as cautionary tales for businesses exploring alternative lending options. It underscores the need for companies to conduct due diligence before signing any agreements, especially in a landscape where traditional lending is increasingly difficult to secure.

The Importance of Cross-Sector Standards

The parallels between the AI and financial sectors are striking. Both involve high-stakes decision-making. Both can deeply impact a company’s future. And both suffer from a lack of consistent standards that the average business owner can easily understand and apply.

That’s why initiatives that promote standardization—whether in technology or finance—should be celebrated and adopted widely. They offer a roadmap for businesses navigating complex landscapes.

For example, businesses that rely on predictive AI models to make hiring decisions must ensure that those tools don’t unintentionally favor certain demographics. The Keeper AI Standards Test can provide insights into how such models perform against equity-focused benchmarks. Similarly, a business looking for bridge loans should be wary of overly complex terms and consult independent resources, like the Kennedy Funding investigation, to get a clearer picture of what to expect.

Building a Culture of Due Diligence

Incorporating these lessons into daily business practices starts with fostering a culture of due diligence. Every vendor relationship, whether with a software provider or a financial lender, should be evaluated not just for convenience or cost but for credibility and alignment with the company’s values.

Here are a few key steps business owners can take:

1.     Research Reviews and Independent Reports: Whether it’s an AI tool or a financial lender, seek out third-party evaluations.

2.     Use Standards Checklists: When evaluating AI systems, utilize established frameworks to assess the system’s quality and compliance with best practices.

3.     Consult Legal and Tech Advisors: Always bring in legal counsel to review contract terms and tech advisors to assess system integration and performance.

4.     Prioritize Transparency: Whether you’re building an internal AI tool or engaging with a financial partner, demand transparency in algorithms, fees, and terms.

Regulatory Changes on the Horizon

Governments are also catching up to these challenges. The European Union’s AI Act is a prime example of efforts to regulate how artificial intelligence is developed and used. Meanwhile, in the U.S., financial oversight bodies are turning their focus on non-traditional lenders. Although these efforts are in early stages, they are indicative of a broader trend towards accountability.

If you’re a business leader, staying ahead of these changes is not only prudent but necessary. Adopting tools and vendors that meet or exceed current standards can help future-proof your operations and reduce regulatory risks down the line.

Conclusion

In a marketplace flooded with choices and promises, vigilance has become the new competitive advantage. Businesses that take the time to scrutinize AI tools using standardized tests or research their funding sources through independent reports will be better positioned to thrive long term.

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AI systems need to be judged not just by output, but by their ethical design and transparent operation. Business success today isn’t just about growth or innovation—it’s also about trust. And trust is built on a foundation of informed choices, accountability, and clear standards.

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jacob Maslow<span class="bp-verified-badge"></span>

jacob Maslow

Jacob Maslow is a financial, business and legal writer as well as the owner of several publications including RestEquation and StreetwiseJournal. A marketing specialist, Jacob helps businesses expand their online and offline reach, increase revenue and boost conversions.

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