Urban Hydration Innovation
What problem does the product solve?
Urban Hydration Vanilla Bath & Body products are the perfect solution to soothe your parched and dehydrated skin! With a light, refreshing Vanilla scent, our newly formulated, vitamin B-rich Vanilla infused collection is rich in antioxidants that can help slow signs of aging by diminishing the appearance of fine lines, wrinkles, and age spots. Vanilla extract also has antibacterial properties that can help heal acne breakouts, as well as fade dark spots from previous flareups on both face and body.
How can this transform the world or our day-to-day lives?
Self-care routines are as important as ever, and Urban Hydration is looking to help consumers add extra nourishment when it comes to skin and body care.
“We are super excited to be launching this range of affordable but high-quality bath & body products utilizing our knowledge of dry skin as well as the innovation and technology from our best-selling skincare collection,” Urban Hydration founder, Psyche Terry said. “Our goal was to create a range of products that elevates that intimate moment and calming feeling that we all experience whenever we enjoy a soothing bath, while also packing each product with potent plant-derived ingredients that repair everything from extremely dry skin to skin irritation and back acne. ”
Psyche Terry Entrepreneur
What is the “Founder story”?
Urban Hydration began as a collection of natural body butters for a charitable initiative that our founder was a part of. It later evolved into a carefully curated portfolio of clean, plant-based skin, hair, and body care products now distributed across 40,000 stores nationwide. Now we are strategic partners with the non-profit WATERisLIFE. In this partnership, we have helped over 100,000 people have access to clean drinking water. In fact, Urban Hydration provides lifesaving hydration to global communities in need with every product sold.
How did you come up with the idea?
Our story was a bit different because our founder always had eczema and it was hard for her as a young adult to keep her skin moisturized and use popular smelling cosmetics that were usually in stores. Urban Hydration’s idea was to be a brand that naturally and powerfully combats dryness and looks and feels like a high-end prestige product but is affordable and has no bad chemicals that would potentially break you out.
Urban Hydration Reviews
What do customers love most about the product? What are they saying?
Customers say our products are affordable and work. Customers love our fragrances and the fact that while hydrating, our products are not greasy. Also, customers find it deeply moisturizing, which helps keep their skin soft, while also eliminating body sweat odors and lessening your body perspiration.
Where can people get this product?
Consumers will be able to find Urban Hydration’s new bath and body collection at Ulta Beauty stores and Ulta.com and Target and Target.com.