Personal branding is something that intimidates a lot of people. After all, it’s personal, and it brings a lot of attention to yourself. However, personal branding plays a very important role in an entrepreneur’s life. It gives you something that a corporate or faceless brand cannot give you. So, what is personal branding, and why is it so important?
Personal branding is when you give your brand a personal touch, rather than keep it to logos and robots. It’s built around an individual that represents the brand, and is used to promote that specific individual and their brand. Your personal branding tells your story and reflects your beliefs, actions, and attitudes.
The simplest way to find out what kind of branding image you are giving the world is to Google yourself. Type in your own name in the search bar, and see what comes up. Most people already have some type of personal brand without realizing it, because everything you put out on the internet becomes your brand.
It’s important to take control of your branding for that specific reason. The image you put out is what people will judge you by, whether you like it or not. Having a positive personal brand is what helps people trust you, which is the first step into a sale. Becoming someone that is consistent, authentic, and trustworthy is a great way to help potential clients or customers see that you are credible, relatable, and reliable.
In today’s world, the internet is so saturated with noise that it’s difficult to stand out, and easy to get scammed. When you take charge of your personal brand narrative, you have a chance to stand out because you become different from all your competitors. Here are three things that happen to people who have their own personal brand:
You become unique.
You become trustworthy because it’s clear that you are a real person and not trying to hide behind a logo.
You begin to attract an audience that has the same values as you and is more likely to want to work with you.
In the end, it’s important to remember that personal branding is something that everyone has. Your own values, attitudes, and even personality make up your brand. Whether you choose to take control of your image or not is up to you, but it is an important aspect that all entrepreneurs should seriously consider.
To learn more or work with Jay Jay and Ace of Spades, follow him on Instagram and check out his website to grow your brand and business.
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