The advent of the digital age has meant that it has always been challenging to give in to the temptation of impulse buying. Online businesses have perfected sales tactics and psychological tricks to get you to spend your hard-earned cash with just a click of a mouse and a few key details entered into their websites.
Dark Patterns of Impulse Buying
There is even a term for these tricks: dark patterns. These are specific techniques used by online stores to tap into our need for instant gratification. Some common ploys include:
- Creating a sense of urgency (“This discount will end in one minute!”)
- “Confirm Shaming” ( this term is used when people don’t click on a tab that says something along the lines of: “Thanks but I don’t want my discount”)
- Social tricks (A banner will appear on the site saying: “Annabel from Albuquerque just purchased this item.”)
Where Does The Compulsion to Buy Now Come From?
Research has shown that both shopping online and at a physical store can be equally addictive. If something feels good and rewarding to us, our senses are designed to make snap decisions, which is why it may be too difficult for compulsive shoppers to walk past a sales sign.
According to that same study, there are over a quarter of consumers who consider themselves compulsive shoppers, or “oniomaniacs.” Back in the 19th century, many studies conducted around human behavior believed that people only made logical decisions and responded to circumstances that were in their best interests.
These days, however, we know better. Years of economic and psychological studies have shown that what motivates us is not logic but emotions. Our need to always have a sense of control means we allow our rational thinking to take a back seat and listen to our feelings when it comes to buying things.
Impulse Buying and the Brain
The brain is always looking for ways to protect us, and it has convinced most of us that change equals danger and control equals safety. Knowing what to expect means we can predict and prepare. Ironically, this type of thinking can lead us to make hasty decisions that are bad for our health and our wallet.
During times of heightened fear, worry, anxiety, or stress, we perceive ourselves to be out of control; we look for the easiest way to get control, and, inevitably, we end up buying something. In these times of stress, our bodies release a hormone called cortisol. Cortisol is designed to get us to react quickly to what we perceive as a threat. Nowadays, however, the threat is more psychological (work, family, finances) than physical (a lion about to eat us). Companies use this to their advantage.
Instant Gratification
The part of the brain that makes rational decisions is found in the front and is called the prefrontal cortex. During stressful times, our ability to access it is lowered, as we are looking for a quick fix to feel better.
What’s the quickest way to feel good? Buying something we think we need. It gives us a shot of dopamine and a feeling of gratification. When it comes to online shopping, this feeling of instant gratification can be split into two parts: when you click on ‘buy” and when your item finally arrives. This also tricks our brain into thinking we are feeling better for longer.
The Bare Necessities
We also impulse buy when we need items that we consider essential to our survival. Who can forget, during the pandemic, how stores ran out of necessities like canned food, meat, and even toilet paper?
Spending on what we think we need to live gives us a sense of control, as we know we have it within reach if needed. During something as scary as a worldwide pandemic, it also managed our fear and anxiety.
Everything’s Bigger in America
Impulse spending has never been more prevalent than it is in America. With access to pretty much everything consumers will ever need or want online, American shoppers need only open a laptop or a tab on their mobile device.
There is also an “excess” mentality in the US, where people use an item for a little while and discard it as soon as something better comes along. Companies play into this through clever social media marketing tactics and by highlighting the concept of FOMO (Fear Of Missing Out).
American culture has promoted this idea for many decades; thus, American buyers believe it and are constantly trying to keep up. This can have a significant impact on your finances, especially if you don’t know how to budget and control your spending habits.
Bet Your Bottom Dollar
While the allure of online shopping may captivate with its array of trendy fashion finds, a different kind of allure beckons in the digital realm: online casinos in the USA. Here, amidst the virtual slot machines and high-stakes tables, the thrill of placing a bet takes center stage. Yet, behind this facade of excitement lies a darker reality.
For every individual seeking some harmless fun and the potential for a little extra cash, there exists another who finds themselves ensnared in the perilous web of compulsive gambling. Driven by the tantalizing promise of a big win and the desire to regain control over their fortunes, they wager beyond their means, often with dire consequences.
In this digital age, the accessibility and anonymity afforded by online betting platforms have exacerbated the risks associated with gambling addiction. What begins as a harmless pastime can swiftly spiral into a debilitating habit, leaving individuals financially and emotionally bankrupt.
As we navigate the multifaceted world of online wagering, it’s imperative to exercise caution and mindfulness. While the allure of quick wins and adrenaline-fueled excitement may be enticing, it’s essential to recognize the potential pitfalls and establish responsible gambling habits.
Whether you’re dabbling in sports betting, testing your luck at virtual slot machines, or engaging in high-stakes poker games, remember to bet within your means. Your bottom dollar should never be placed in jeopardy for the sake of a fleeting thrill. By approaching online betting with prudence and moderation, we can ensure that our pursuit of entertainment doesn’t come at the expense of our financial stability and well-being
Don’t Feed the Need
The only way forward when it comes to impulse buying is to be aware of your spending behaviors and put plans in place for when the need arises. Here are a few tips to help you get started:
- Plan: The more shopping lists you have, the less likely you are to overspend.
- Set times for shopping: Give yourself only a couple of hours in the week to do your daily or monthly shopping.
- Remove all shopping apps: If it’s not convenient, you will be less likely to browse and buy.
- Seek help: Being around friends and family can make you feel safe, which lowers your stress levels and, therefore, your stress triggers.