The art of delivering a captivating keynote address is truly remarkable. Exceptional keynote speakers possess the power to convey their message in such a way that leaves audiences invigorated and frequently transformed. While this is undoubtedly an impressive feat, the question arises – in a competitive landscape where numerous speakers have the potential to shine, how do the most distinguished keynote speakers distinguish themselves and rise above the rest?
Every keynote speaker diligently invests in the cornerstones of their profession, which commonly include creating an attractive website, curating a compelling highlight reel, and potentially authoring a book within their niche. It is important to recognize and appreciate the immense effort speakers put into these foundational aspects. However, with the competitive nature of speaking, going beyond these essentials is going to be crucial for standing out to bureaus. Below we’ll highlight the additional approaches embraced by the most successful keynote speakers, which I’ve observed have made a significant impact on how they are perceived.
Repurposing Stage Footage
Obtaining stage footage is important for keynote speakers, as it serves as the core of their annual highlight reels. But don’t just stop there! Speakers often weave their “signature stories” into their presentations, which can be repurposed into standout “signature story highlight videos.” Alongside that, consider breaking down those 40-minute keynotes into 15-30 social media posts as an additional way to create authority and bring even more value to your audience.
Keynote Speakers That Are Doing This Right
John Livesay: Signature Story
Sterling Hawkins: Stage Repurposing Social Media Post
Utilizing LinkedIn Articles
Achieving top search results for your name and the keywords around your niche is of paramount importance. LinkedIn has stepped in to provide a valuable tool for this purpose, enabling users to write and publish SEO-friendly articles directly on their profiles.
These articles, already linked to the user’s LinkedIn account, are ideally positioned for increased engagement and sharing. Keynote speakers are encouraged to publish weekly articles, delving deeper into the subjects covered in their presentations.
This strategy not only provides added value for their audience but also bolsters their chances of dominating Google’s first page, further solidifying their reputation and expertise within the industry.
Consistent Media Placement
Keynote speakers often experience an initial surge in public relations endeavors. Numerous articles are written in the first few months, but as bookings increase, these efforts tend to taper off. However, given the rapidly changing world, maintaining relevance requires a consistent stream of content.
To stay in the spotlight, speakers should collaborate with a PR team to ensure regular publication of articles and press releases. By addressing the topics they speak on and highlighting their achievements, keynote speakers can maintain their industry presence and continually demonstrate their expertise to their audiences.
In Summary,
Ultimately, the responsibility lies with you, as an individual brand, to establish yourself as the undeniable choice for every agency. However, it’s unrealistic to assume you can achieve this entirely on your own. As such, it’s prudent to assemble a team that can support you in implementing the tactics you’ve discovered today. Wishing you great success in your professional journey.
*the opinions of this article are those of Aaron Knipp and the team at Cicospace (credibility and modern pr firm for keynote speakers)
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