Private-label bottled water has long been used as an effective marketing tool for businesses and organizations to promote their own brands. This water product is categorized as having a company or organization’s branding on the label and design, providing customers with an opportunity to be exposed to the entities’ brands. Although this type of product sounds simple to make, there are certain aspects that should come into consideration when deciding to produce private label bottled water.
Label design
It is important to make sure the labels include the businesses’ logos, brand colors, fonts, and imagery. Slogans or taglines should also be incorporated smoothly into the design. In this way, you can make sure that your business’s presentation via the private-label bottled water products is maximized. If you find that designing labels for your own brand is difficult, companies that offer private label bottled water production services can also help you with finding the right label design for your brand, such as myownwater.com
In terms of label types, there are many options to consider, such as full bottle wraps that offer ample space for branding, or waterproof labels. The labels can be aesthetically enhanced with a wide selection of finishes, including matte, glossy, or textured ones.
Water bottle size
There are various options of water bottle sizes that you can choose from, ranging from 8 oz to 16 oz and more. You should always consider the occasions in which you are giving out private label water bottles, and your customers’ preferences, to determine the water bottle size. For example, a small event may only require small-sized water bottles, but a lengthy promotional campaign may call for larger, more elaborate ones.
Available bottle materials
The same as label types and water bottle sizes, there is also a wide range of bottled materials that you can consider and choose from. The available options typically include plastic, aluminum, glass, and carton. You can make the decision based on the benefits of each material. Choosing the right water bottle material is comparable to choosing the right water bottle for your lifestyle – it can greatly enhance your customers’ experience with your private label bottled water.
Quality standards
Another crucial thing to keep in mind is the quality entailed in your private label bottled water. This includes both the bottles and the water contained inside. You should ensure that the private-label bottled water provider follows safety regulations set out by the government and uses high-quality materials throughout the production process. The water should be purified, while the bottles should ideally be made using BPA-free and recyclable materials.
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How to make the best use of private-label bottled water
More than just a simple product to help your customers quench their thirst, your private-label bottled water could make a lasting impression on your customers if done appropriately. The right combination of effective designs, suitable size, and proper materials that adhere to quality standards can help you create a water product that not only enhances your brand’s visibility but also communicates your brand values.
