Historically Black Colleges and Universities (HBCUs) have long been bastions of education and advocacy for the African American community. However, there seems to be a significant disconnect when it comes to the way these institutions support their own alumni, especially during high-profile events like graduation ceremonies. It raises an important question: Why are HBCU leadership teams not utilizing their own graduates as advocates and role models?
As someone who has attended numerous HBCU graduation ceremonies, it’s hard to ignore the pattern. Time and again, I have scanned the programs only to find guest speakers who have no ties to the institution or any HBCUs at all. While it’s inspiring to hear from well-known figures—be they rappers, athletes, or actors—these individuals often have no connection to the very schools they are speaking at. Instead, they might have graduated from a prestigious university outside the HBCU network, which does little to reinforce the pride and accomplishments of the graduates in attendance.
This oversight sends a troubling message to the newly minted graduates and their families. When HBCUs consistently feature speakers from outside their community at such pivotal moments, what are they implying? It feels as if they are suggesting that their own graduates aren’t worthy or successful enough to represent the institution. Why amplify the achievements of a Penn State graduate when there are accomplished alumni right in their backyard?
This trend isn’t limited to graduation ceremonies; it extends to the broader landscape of political outreach as well. HBCUs often miss opportunities to connect with successful alumni who are now seeking higher office. A prime example is Keith Coleman, a graduate of Norfolk State University and a candidate for the Texas House of Representatives. His potential as a presidential candidate brings to light the necessity for HBCUs to engage with their alumni who are making waves on the political stage.
When I inquired about the lack of communication with such candidates, college leadership often cites a commitment to bipartisanship. While the intent to remain neutral is commendable, it shouldn’t preclude institutions from showcasing accomplished alumni who could serve as inspirational figures for current students. Inviting such individuals to speak, even without any political bias, can offer current students a tangible example of what’s possible.
The publicity generated by alumni like Coleman—who might highlight their educational journey at their HBCU during speeches—would provide invaluable marketing for these institutions. Consider the possibilities: if Coleman were to mention Norfolk State University in interviews or speeches, what kind of exposure would that generate? Millions in free advertising, that’s what.
Let’s examine the impact of prominent alumni on their institutions, starting with Vice President Kamala Harris. Howard University has certainly capitalized on her status as an alumna, showcasing the strength of their connection to her success. Similarly, other colleges are keenly aware of the benefits of highlighting their successful graduates. Take Zohran Mamdani, for example; his unexpected win in the New York City Democratic mayoral primary has brought significant attention to Bowdoin College, where he studied. Just like Coleman, Mamdani was relatively unknown a year ago, but his swift ascent is a reminder of the importance of engaging with and promoting successful alumni. Historically Black Colleges and Universities (HBCUs) could benefit from observing how institutions like Bowdoin leverage their notable graduates to enhance their reputation and attract prospective students.
Not all Historically Black Colleges and Universities (HBCUs) are missing valuable opportunities. Prairie View University took a proactive step by inviting Mr. Coleman to speak to their students, highlighting the importance of connecting with successful HBCU alumni. This engagement ensures they remain connected with him, regardless of the outcome of his political career. They understand the appeal of being part of the political inner circle as individuals gain popularity. Similarly, Sam Houston State University capitalized on this by opening their graduate center for Coleman’s official announcement, demonstrating a strategic effort to leverage the success of local figures.
In conclusion, it’s time for HBCUs to wake up and reevaluate their strategies. Embracing and promoting their own graduates not only enriches the experience at graduation and other events, but it also cultivates a sense of pride and ambition among current students. The next generation deserves to see that their school produces remarkable individuals who can thrive in various fields, not just in the shadow of external figures. HBCUs have an incredible network of advocates; it’s time to acknowledge them and harness their potential for the benefit of all.
