Celebrities bring a thrill to the world that is in a category of its own. With extraordinary talents and charisma, their desire to bring entertainment and joy to their fans springs forth in everything that they do. Filling up stadiums, strutting at award shows, and selling out albums, people just can’t seem to get enough. Sadly, the pandemic shut down the world of music and entertainment as we know it. Leaving the stars looking for creative ways to still stay connected with fans and monetize. With no surprise and shortage of innovation, that’s exactly what they did. Monetization
For starters, the rich and famous brought Hollywood into public homes. That’s right! They took over the social media sites with virtual live free as well as VIP concerts. People were taken aback by their transparency and vulnerability in opening the doors to their lavish homes. If you thought there was an appreciation for “celebrity culture” it only became more apparent. Big stars like John Legend, Justin Bieber, and David Grohl had people up dancing in their homes to their latest hits.
The marketing power of celebrity was not just reflected through online concerts, comedy shows, and cookoffs, but believe it or not, it was illuminating in the world of gaming. Talk about an effortless money-making stream of income for celebs! This metaverse of opportunity is attracting the big shots by the day. Partly due to the massive audience. In fact, the gaming platform is expected to grow to over 3 billion users by 2023. Instead of performers retreating to obscurity, innovative developers are giving them a virtual stage to shine. Monetization
One, in particular, is a cutting-edge prediction app, called VersusGame, which is the first of its kind. Their unique ability to bridge the gap between celebrities and their fans is proving to be beneficial for both parties. How they do it is pretty clever! Performers and entertainers are able to come up with their own “polls” predicting pop culture, events, food, and more. Others have the opportunity to guess and win cold hard cash. Talk about a game-changer! The users of the game are actually getting paid for their knowledge. Not only is it providing a fun but it’s proving to be very lucrative. In addition, there are A-listers already loving the app. Some of which include; Noah Beck, Jason Derulo, and Josh Richards. Its star attraction is adding to the gaming industry being one of the most sought-after platforms today. Some influencers are having even more success than their leading YouTube channels. With that said, an influencer made 1 million dollars in a year on the popular app. For this reason, we can expect to see the audience of already $20 million continue to rise. Monetization
With all the 2022 new trends set to arrive in the world of gaming, the industry is going to have to stay prepared to keep up. Especially with all the buzz with celebrities and content creators ready to make some real cash and maintain relationships with their audience. One of the trends will be the older population desiring to stay mentally sharp and connect with their Grandkids. This is why we’ll see more brain games that people over the age of sixty enjoy. Monetization
John Vitti from VersusGame, a leading gamification platform that has rewarded people with more than 17 million dollars simply for being right, had this to say about what to expect in 2022….
Celebrities and content creators will continue to look for effective ways to engage their fans in a strategic effort to drive monetization. Here are a few ways;
“Play to earn” is going to be HUGE.
The gaming world is becoming more competitive by the minute. Especially with the “play to earn” feature. Die-hard gaming fans are finding games more entertaining when they can result in monetary satisfaction. Sure, they are those that just love to play, but money is the finishing cherry on top that will result in a download.
People are going to use games to monetize their meta/web 3 brands.
Visibility is huge when it comes to brands desiring name recognition, financial growth, and repeat buyers. For this reason, it’s important to go where the buyers are. Meta/Web 3 brands understand this and that’s why we will continue to see their campaign within the gaming space. Monetization
NFT games (own what you buy in the game) and online casinos will trend up.
The “NFT” (non-fungible token) revolution is hot right now with no predictions to simmer down any time soon. Specifically, with gaming, this trend gives users the opportunity to own exclusive digital collectibles of many of their favorite gaming heroes. With the inability to be duplicated, gamers enjoy trading them, owning them, and developers are making money.
The gaming revolution is without a doubt, an evolving monetizing machine. Gone are the days when it’s reserved for the “geek”. It’s now breaking borders culturally, age-wise, and status. Everyone is joining in the fun. Especially celebrities who realize the value it brings to connect with their fans and provide an extra stream of income.
With 2022 emerging with new exciting gaming trends, we will continue to see an increase in the number of users. In addition, those who have been long-time gamers will have a blast with all the new innovations up the pike. Some will be surprised with the new star-studded powerhouses that will be a part of their wonderful gaming experience!