Google Ads is a powerful platform that can be used to help small businesses reach their target audiences. However, it can also be a minefield of misinformation and misdirection that can lead to a lot of wasted money. Avi Kumar, owner of InvisiblePPC.com and founder of Kuware.com, has seen firsthand how Google Ads can mislead small businesses into spending money inefficiently to benefit Google.
“Google Ads is a powerful platform, but it’s important to remember that Google is the house,” says Avi. “Every recommendation from Google is designed to benefit them, not the small business. The only way to look out for your interests when working with Google is to rely on a marketing professional whose interests align with yours instead of relying on free Google advice.”
The Trouble with Google Ads
Google Ads can be a great way to reach potential customers, but it can also be a costly endeavor. Google Ads recommends various strategies and tactics that may not fit a small business best. For example, Google Ads often recommends bidding on broad keywords, which can be expensive and ineffective.
Google Ads also recommends targeting a wide range of audiences, which can be costly and inefficient. Additionally, Google Ads often recommends using automated bidding strategies, which can be difficult to manage and may not be the most effective way to reach potential customers.
The Benefits of Working with a Professional
The best way to ensure your Google Ads campaigns succeed is to work with a professional. A professional can help you identify the best keywords and audiences to target and the best bidding strategies to use. Additionally, a professional can help you manage your campaigns and ensure you get the most out of your budget.
“Working with a professional can be a great way to ensure that your Google Ads campaigns are successful,” says Avi. “A professional can help you identify the best keywords and audiences to target and the best bidding strategies to use. Additionally, a professional can help you manage your campaigns and ensure you get the most out of your budget.”
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The Bottom Line
Google Ads can be a great way to reach potential customers, but it can also be costly. It’s important to remember that Google is the house, and every recommendation from Google is designed to benefit them, not the small business. The only way to look out for your interests when working with Google is to rely on a marketing professional whose interests align with yours instead of relying on free Google advice.
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