Wednesday, February 1, 2023
Account
Write for us
USA Wire
  • News
    • Politics
    • Sports
    • World
  • Business
    • Entrepreneurship
    • Finance
    • Marketing
  • Culture
    • Lifestyle
    • Celebrity
    • Travel
  • Entertainment
    • Gaming
  • Sports
  • Health
    • Food
    • Fitness
  • Crypto
  • Technology
No Result
View All Result
  • News
    • Politics
    • Sports
    • World
  • Business
    • Entrepreneurship
    • Finance
    • Marketing
  • Culture
    • Lifestyle
    • Celebrity
    • Travel
  • Entertainment
    • Gaming
  • Sports
  • Health
    • Food
    • Fitness
  • Crypto
  • Technology
No Result
View All Result
USA Wire
No Result
View All Result
Home Business

Why, In a cookieless future, marketplaces need to know their customers better than ever

USA Wire Staff<span class="bp-verified-badge"></span> by USA Wire Staff
September 5, 2022
in Business
Reading Time: 4 mins read
e-commerce
17
SHARES
123
VIEWS
Share on FacebookShare on Twitter

The General Data Protection Regulation (GDPR) is here to stay, even as Google delays the end of third-party cookies (again) to 2024, the push for more privacy will continue. So retail businesses must become smarter in how they use their data to understand their clients, build tailored offers, and drive higher conversion rates.  All this while continuing to safeguard sensitive client information. So, let’s take a look at the future of Retail Media in a cookieless world and what retail businesses should be doing to ensure success in the e-commerce future

1st Party Data is Critical 

Understanding your customer and what they’re looking for means you can create customized offers that streamline the buying journey and lead to higher customer satisfaction and more sales. 

Most retail businesses know that their 1st party data is now critical to understanding the needs and wants of their customers. These businesses are sitting on a gold mine of pertinent information that can directly impact the success of their business. The challenge, however, is not only the collection of the information but in organizing and utilizing this data to serve their customers best. 

RecommendedReads

NR Marketing NYC: A Premier Marketing Agency for Modeling Agencies and Influencers

Declaring And Paying Tax On Cryptocurrency In India

Understanding, Developing, and Promoting Your Unique Identity through Personal branding

Relevancy is Everything 

When prospective clients are looking for your offering online, you must ensure that irrelevant or spammy ads are not bogging them down. Relevancy is everything. A recent study shows that 10-15% of sales come from the top 4-5 product positions of an e-commerce website. So retailers using those positions for sponsored product ads must keep them relevant or risk losing clients to their competitors. It’s a balance between creating relevancy and not limiting reach – in other words, you need to create targeted campaigns that resonate with your ideal shoppers and give your advertisers the exposure they are paying for.  71% of consumers would prefer ads that are tailored to their personalized interests and shopping habits, whereas 49% of consumers will disregard a brand completely if they perceive them as irrelevant or spammy. 

Creating targeted ad placements that resonate with and convert your ideal customers into loyal clients while also increasing ROAS. This is why you need a strategy that incorporates AI tools—like relevanC’s Sponsored Products solution—able to identify all the keyword and placement opportunities that a manually created campaign will never uncover. 

Don’t Forget Discovery 

Many businesses get so focused on some of these other strategies that they forget to surprise and delight customers with new discoveries. 

The long tail of smaller vendors and brands is often overlooked when it comes to retail media advertising. However, they are also the ones creating an interesting shopping experience for customers as they sell new products that shoppers have an affinity for but are not current buyers of. Using technology to enable the discovery of these long-tail products enriches the shopper experience, drives conversion, and ultimately encourages advertising to continue. Keep in mind that up to 70% of potential ad revenue comes from the long tail of advertisers, meaning discovery is an important strategy to increase the acquisition and retention of both customers and advertisers alike.

The Benefits of Business Intelligence(Opens in a new browser tab)

Final Thoughts

Your prospective clients are inundated with ads and marketing campaigns all day long, which means retailers must work to create targeted ads that resonate with their ideal clients rather than reverberate off of them. Therefore, retail businesses need to look at the 1st party data that they already have to inform their marketing campaigns.  That way, they can create ads that are relevant to their target audience without limiting themselves. Relevancy has never been more important. With Google rolling out the new ‘reject all’ cookies button, the future of ad tech is about consent, not cookies. And having a deep understanding of who your products or offerings serve and how to deliver your marketing in a relevant, meaningful way has never been more critical.

Written by: 

Olivia Mark, Managing Director at Relevanc, a global company headquartered in Paris, France. RelevanC is digital marketing platform that enables companies to increase sales, create a loyal customer base, and encourage suppliers to be more involved in promotional campaigns.

e-commerce
Share7Tweet4Share2
Previous Post

All About the Fungies Gummies Now

Next Post

Song Review: “Don’t Go Looking for Love” by JB Elwood

USA Wire Staff<span class="bp-verified-badge"></span>

USA Wire Staff

USA Wire is a millennial-focused news publication that provides content in a way that relates to the modern world. USA Wire strives to provide unbiased and accurate coverage of current events, highlighting both the good and bad.

Related Posts

edit post
NR Marketing NYC: A Premier Marketing Agency for Modeling Agencies and Influencers
Marketing

NR Marketing NYC: A Premier Marketing Agency for Modeling Agencies and Influencers

January 24, 2023
edit post
Business

Declaring And Paying Tax On Cryptocurrency In India

January 22, 2023
edit post
Personal branding
Marketing

Understanding, Developing, and Promoting Your Unique Identity through Personal branding

January 21, 2023
Next Post
edit post
Song Review: “Don’t Go Looking for Love” by JB Elwood

Song Review: “Don’t Go Looking for Love” by JB Elwood

edit post
Song Review: “Atlantis” by Asher Laub

Song Review: “Atlantis” by Asher Laub

edit post
Will Power just dropped a crazy record called “No Issues”

Will Power just dropped a crazy record called "No Issues"

Discussion about this post

Follow us

Recommended

edit post
Art of Living Foundation Co-Hosts Panel on Mental Health

Art of Living Foundation Co-Hosts Panel on Mental Health

9 months ago
edit post
red and black heart illustration

Monkeypox—What the Future Holds, How to Prevent It and What Causes It

7 months ago
edit post
Self-Care

Self-Care Tips to Help You Relax this September

5 months ago
edit post
Ways to Get Discount Tickets for WonderWorks Panama City Beach

Ways to Get Discount Tickets for WonderWorks Panama City Beach

12 months ago

Categories

  • Business
  • Celebrity
  • Construction
  • Crypto
  • Culture
  • Electrical
  • Entertainment
  • Entrepreneurship
  • Finance
  • Fitness
  • Food
  • Gaming
  • Health
  • Home Improvement
  • Lifestyle
  • Marketing
  • Medicine
  • Movies
  • Music
  • News
  • Opinion
  • Politics
  • Sports
  • Technology
  • Travel
  • Uncategorized
  • World

Topics

2018 FIFA World Cup (9) 2018 League (12) Alcatraz East (8) America (10) Asian Games 2018 (17) Balinese Culture (10) Bali United (9) book (8) Budget Travel (17) Business (17) celebrity (15) Chopper Bike (11) clothing (8) dadsrc (9) Digital (8) Entrepreneur (10) family (9) fitness (11) food (11) fun (11) future (10) Health (29) healthcare (8) home (16) Idenfy (9) impact (8) Istana Negara (17) life (9) Market Stories (22) museum (8) music (11) National Exam (13) New (9) nightclub (9) pandemic (11) partnership (10) Paws of War (13) performance (10) podcast (11) summer (14) technology (8) therapy (7) tips (16) Visit Bali (16) WonderWorks (19)
USA Wire

© 2021 USA Wire

Navigate Site

  • Write For Us
  • Contact
  • My Account

Follow Us

No Result
View All Result
  • Thought Leader Council
  • Politics
  • News
  • Business
  • Culture
  • Sports
  • Lifestyle
  • Travel

© 2021 USA Wire

Go to mobile version