Why Is Video Marketing Important for Your Business?

Let’s talk business!

Gone are the days when you had to rely on words for brand marketing. Now, there’s a video for that. 

Yes, we get the irony that you have to go through these words to understand video marketing. 

Speaking of which, videos can leave a BIG MARK on people. Because—

82% of folks reported buying a product or service after they watched videos. [Source: Vidico] 

The content compelled viewers as it managed to content them. 

Why is video marketing important, you ask? 

Because it humanizes your brand! Plus, there’s–

• Enhanced brand awareness and visibility 
• Enhanced SEO performance 
• More engagement
• Increased conversion rates
• More customer retention and loyalty

Want a team to back you up? Look for the best video production services in Los Angeles.

Video Marketing In Terms Of Business Prospects

Video marketing is the strategic use of video content to market—

• Brands
• Products
• Services
• Ideas

It involves creating, distributing, and promoting videos across multiple mediums. Not the plain one. Instead, it is intriguing enough to draw attention. 

Video marketing holds the specialty of visual storytelling that captures viewers’ attention, spreads core messages, and converts them into customers. 

You can use different video types to promote your product. The best trick here is to mix them up and make video marketing more effective. 

The most common ones are:

• Explainer videos: Long-form content. Describes almost everything about the product. This means, how it works and its key benefits. 
• Product demos: Slightly shorter form. Provides step-by-step demonstrations to educate potential customers. 
• Webinars: Long-form again. Using video conferencing software to interact with the audience in real-time, raise awareness, and show demos. 

Current Trends

Here are some fresh trends from different reports—

• 89% of customers wish to see more videos from brands in 2024. (Source: Wyzowl)
• 91% have watched an explainer video to learn more about a product/service. (Source: Wyzowl)
• 73% of consumers prefer short-form videos to search for a product/service. (Source: Hootsuite)
• 93% of marketers credit short video ads on social media to get new leads. (Source: Vidico) 
• 39% of marketers created video testimonials. This was considered the most popular singular use case for video marketing in 2024. (Source: Wyzowl)
• 28% of marketers say live streaming video is the best for ROI. (Source: Dash)

The Importance of Video Marketing for Businesses

If consumers get two options between videos and articles to know about something, they might pick videos.

The reason? It’s easier and faster to understand the message clearly from video content than text format. 

Eventually, it increases engagement and then conversion rates. 

Video messages get you a 95% retention rate compared to textual content with 10%. [Source: Forbes]

Not just that! They also look forward to videos from the brands once one of them piques their interest. 

A notable 89% of viewers are hungry for more video content by the brands. [Source: Wyzowl]

This shows videos can have a huge impact on consumer behaviors. The more effective the content is, the higher the chance they’ll buy something. 

SEO Benefits

Adding videos to multiple channels helps enhance their visibility. It includes your website and other platforms like YouTube, Facebook, TikTok, and Instagram. 

Search engines are more partial to videos than articles now. 

Vidic highlighted in its report that– 

Video content is 50x more likely to get organic page ranks in Google searches than text.

This is because the audience prefers watching something over reading. So, when you incorporate videos, search engines will do the rest to rank the video high in SERP. 

As you can see, the consecutive benefits- 

Increased SEO performance > enhanced visibility > more traffic to your website > increased dwell time > reduced bounce rates > earning backlinks > more customers > business growth.

Brand Awareness 

Video marketing works to show your brand’s— personality, values, and expertise. It gives your brand the voice to speak to your target audience. 

To grab the attention— your video should be interesting and clever but informative, too. 

This is what’s going to help you spark the connection. That’s how you can turn brand curiosity into brand loyalty!

So, formulate videos that’ll prompt your audience to take further steps— from a mere audience toward their buyer’s journey. 

You have to be extremely transparent about them when raising awareness. Such transparency builds trust. 

It’s a powerful tool to earn solid customers— a loyal and permanent one. 

3 Key Benefits of Video Marketing

1. Increased Engagement

Video marketing can be a powerful tool to capture your audience. Be it a promo or product launch, good video content creates a dynamic and interactive experience. 

Powerful video helps you get more engagement and visibility. As a result, it increases the scope of interaction.

Stats mention that websites with efficient videos are 53 times more likely to rank on SERP.

2. Better Conversion Rates

Adding videos to a landing page can shoot conversion up to 80%. (Source: SalesLion) 

This shows how powerful the video is— to grab viewers and convert them into your customers. 

It creates an emotional connection with them. For this, your video should have two eyes (read: Is) — Interesting and informative. 

Combining the two into your video marketing helps educate visitors. This increases their confidence in taking action. 

That way, you can convert potential buyers to repeat customers. 

3. Improved Customer Retention 

High-quality videos with smart marketing help make customer relationships stronger. Through that process— you get loyal customers which can further boost your business.

Your content has to be interesting, informative, plus relevant to the right audience. This keeps the viewers invested and hooked to your brand. 

The result! You notice an increase in long-term and loyal client base.

How to Implement Video Marketing in Your Business?

Identify Your Goals 

Having clearly defined video goals right from the get-go will help you in every stage.

So, jot down all your objectives. Know what you actually want to achieve with your video marketing. 

It is to–

• Raise brand awareness?
• Drive website traffic?
• Boost sales?

Regardless of the options, keep it clear. 

Start with achieving shorter goals, then aim towards long-term ones. 

You can try the SMART method here. It’s a goal-setting technique stressing four factors— Specific, Measurable, Achievable, Relevant, and Time-related. 

Understand Your Audience

Formulate video marketing depending on your audience. Know who they can be.

Understand their needs and preferences. Address their pain points by tailoring the content. 

That way, your videos will stay relevant and keep your viewers hooked. 

If your product is your expertise in video marketing, your audience will be–

• Small to medium-sized business owners
• Digital marketers
• Content creators
• Marketing managers
• Entrepreneurs
• Social media managers
• Potential buyers relevant to your business

Choose the Right Platform

Pick platforms that have your audience the most. To reach a broader audience, use various mediums and mix them up. 

If your business is based in LA, note what Angelenos use the most. 

The top most popular platforms for video marketing are—

• YouTube
• Vimeo
• Facebook
• Instagram
• TikTok
• Snapchat

Create High-Quality Content

Whatever you create, make sure it’s worth it. 

You can create content yourself or invest in a top video production company. The team will work to bring out the best in your video. 

Having a good production house brings several benefits. They’ll employ good lighting, clear audio, and interesting visuals to make an impact. 

Quality videos reflect your brand. Here are some tips from the experts—

• Keep it simple but authentic
• Choose shorter videos if possible 
• Be a storyteller; don’t sound robotic
• Use scenic locations and background 
• Add premium graphics and visuals
• Stress the benefits of your product
• Keep the video message clear
• Have nice music and clear audio

Optimize and Promote

Now, add everything needed to push your videos toward SERPs. 

Add relevant keywords in your video titles, descriptions, thumbnails, and tags.

This helps improve your visibility, attract clicks, and drive traffic to your website. 

After that, the video will be shared across different online and social media platforms. Have strong CTAs and encourage your viewers to share your content to expand its reach and increase engagement.

Video Marketing: Case Studies

Apple: iPhone Introduction

Let’s visit 2007. Steve Jobs unveiled the first iPhone.

The video was simple but the vanilla feel managed to intrigue the audience. Steve Jobs just stood on stage wearing plain clothes. He casually gave a little teaser on the product. 

It focused on the revolutionary features– a phone with a touchscreen, camera, music player, and internet– something that would change everything. 

This simplicity played a key factor in their video marketing strategy. 

HULU

A popular streaming service from LA. Let’s stay in 2007. 

They formulated multiple videos to attract the audience for its shows and exclusive content. This included– trailers and promo videos.

Plus, the company launched a series of ads that talked about their original series. They also partnered with Disney+ which boasted star power and high-quality production. 

The quality content in their ads made a big impact. 

Overcoming Common Challenges in Video Marketing

Budget Constraints

Good news! You don’t have to break the bank to create high-quality content. 

• You can get one within a tight budget. 
• Make the most of limited equipment.
• Use the available resources. 
• Be strategic with your hiring.
• Invest in the basic video equipment you may need
• Use your smartphone
• Focus on having good lighting in the video. Natural sunlight is the best. 
• Keep it short. 
• Look for tasks you can do on your own instead of hiring pros. 

Technical Skills

Beginner? 

You can still create professional-level videos. Google has a bunch of list on tools and resources that help you shape your video. 

This includes

• Adobe Premier Pro
• Final Cut Pro
• Vimeo

Frequently Asked Questions

What is video marketing?

Video marketing is a strategic way to market your brand or product through video content across multiple platforms. 

How can video marketing benefit my business?

Video marketing brings multiple benefits, from raising awareness and attracting audiences to converting viewers into buyers.  

Is video marketing expensive?

No. You can market your brand or product using a video on a budget. 

How do I start a video marketing campaign?

Follow this method to start a video marketing campaign. Define goals, create a storyboard, set budget and resources, and then get involved in the production and post-production phases. 

What types of videos should I create for my business?

Short, testimonials, explainer, and live streaming are trending now. You can use them to create videos for your business. 

How does Instagram Story Viewer Work: What you should know(Opens in a new browser tab)

Leave A Mark With A Good Video Marketing 

The benefits of video marketing are almost endless. Besides raising awareness, it grabs potential customers, increases engagement, levels up chances of conversions, and improves customer retention. 

Start integrating video marketing into your business strategy today! Dive into the long-term benefits.