What problem do the YBells solve?
YBells are unique, innovative handheld 4-in-1 exercise products and training programs that allow users to perform more functional exercises, with less equipment, more economically. YBells cut through the clutter of the many exercise tools and apps existing today. YBells replace the need for several pieces of equipment including dumbbells, kettlebells, dual-grip medicine balls, and push-up stands with one multi-purpose tool that does it all. Easy to use and in multiple sizes, YBells are space and cost-saving tools that are accessible for everyone from elite sporting teams and trainers to home exercisers.
Tell us about the founder. What is their background?
Aaron “Az” Laurence has been a fitness trainer for over 15 years doing group exercise classes and personal training at Australia’s famous Bondi Beach. Prior, Az played representative rugby and worked in the construction industry. After years in both fields, he realized the damage done to his body, so he made it his mission to understand how the body operates, and he implemented habits, techniques, and training styles that improve performance and increase the quality of life. To this day, these are the two ideas he instills in his clients and class members on Bondi each morning and in the thousands of members of the YBell community around the world.
How did they come up with the idea?
YBells were born out of necessity. After 10 years of pulling up to Bondi Beach in his ute (what Aussies call a truck) and hauling kits such as dumbbells, kettlebells, med balls, and barbells out to the sand each morning, Az thought to himself “there’s gotta be a better way to do this.” So he hit the drawing board with the concept for the YBell literally starting as a sketch on the back of a napkin. After teaming up with veteran industrial designer and YBell Fitness co-founder Michael “Hop” Hoppe, and a few years of R&D later, the YBell was officially born. It is a tool that provided Az the diversity he needed to keep his group training sessions fresh, and the amount of equipment at a minimum. And YBells are now available in 55 countries and growing.
How can this transform the world or our day-to-day lives?
YBells uniqueness is in the award-winning design of the well-balanced product weight and the placement of evenly distributed handles. By simply changing how you are gripping YBells you are changing the actual exercise tool. Center grip allows you to do dumbbell exercises. The single outer grip allows for kettlebell exercises. Two outer grips are a med-ball. Two top grips while on the ground are well-balanced and safe push-up stands. Because of the handle placements, you can easily transition from one type of exercise to another by simply changing your grip. This allows you to do hundreds of exercises with one tool and without having to change to multiple other tools. And by going at your own pace, YBells are well-positioned to help millions of users make meaningful achievements in their fitness journeys.
What do customers love most about the product?
People love the diversity of exercises that YBells products offer. With the different sizes and weights of YBells and the ability to choose either softer neoprene coated or more rugged powder coated products, along with hundreds of exercises and fitness workouts on the YBell fitness app, users can be beginners or the most advanced athletes in the world, and YBell workouts will challenge people at every level. This is why it is the one piece of equipment for everybody.
Where can people get this product?
People can purchase products on the https://ybellfitness.com website, or can find international distributors, US dealers/retailers, or regional global retailers on the website at https://ybellfitness.com/global-distributors.
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