To be recognized as an industry authority, it’s important to optimize your online presence, get third parties to validate your authority, and post educational material regularly.
Nowadays, anyone can establish themselves as an authority online by sharing the right content and information with their target audience.
The hard part is being consistent in your efforts to become an authority online, being consistent in posting content, providing value to your audience, and always putting yourself in front of them to be remembered as THE person to go to for anything related to their industry. When you’ve secured that status, your business will be able to see exponential growth with fewer outbound efforts and benefit from a consistent inbound lead flow.
Here’s how you can position yourself online as an industry expert
- Strategy 1: Social Proof – People seeking your expertise or services are looking for someone who has succeeded before, knows what they’re doing, and can deliver. Social proof is crucial to gain the trust of a cold lead and convert them into a client. It’s important that you have testimonials, case studies, and past work on your website, social media, and other places that prove your expertise and customer base.
- Strategy 2: Knowledge – Your potential clients must recognize that you have the qualifications to deliver what you are advertising. Credentials are important! Show them off! Promote your qualifications, whether a degree from a reputable university or an award for excelling in your field, and demonstrate that you understand what you’re talking about online.
- Strategy 3: Content – You can demonstrate your expertise by publishing content that offers value to your target audience. The likelihood of someone becoming a paying client increases if you provide a lot of information and advice regarding your field of expertise.
About Zachary Bernard
Zachary Bernard is a Canadian entrepreneur and digital marketer. He’s also the founder and CEO of We Feature You, a Public Relations firm that serves the Real Estate space and other various industries. He empowers his company, other entrepreneurs, and major companies by equipping them with the strategy necessary to reach hundreds of thousands
Zachary’s company, We Feature You, works with individuals in the real estate industry, helping them differentiate themselves from their local and national competitors.
For more information, visit their website at www.wefeatureyou.com
Zachary can be reached for comment on Instagram at @itszachb_