If you really want people to tip their caps to your brand or cause, there’s no better promotional item than a hat! What makes hats so effective at spreading brand awareness? Here’s a look at the seven reasons why a hat is a promo product that customers love!
1. Value
Customers view a hat as a high-value item. This makes the recipient more likely to use it compared to something that is viewed as a “novelty” item. Additionally, the high-value status of a hat makes the recipient feel more endeared to a brand or cause. Since customers will use their hats on numerous occasions after receiving them, they offer more value to customers than items like magnets or pens.
2. Versatility
There are dozens of reasons why people wear hats! A hat is useful when you want to shield your face from the sun, keep your head warm, or hide a messy hair day. Everybody loves getting a hat because you simply can’t have enough hat!
3. Collector Appeal
For people who love to collect caps, there’s no better thrill than being gifted a new one! Promo hats are great because they have significance. They are also rare compared to hats that are sold by popular brands. That means that customers love wearing hats that are different from the hats that everyone else is wearing.
4. Visibility
When you give customers promotional hats that they actually want to wear, you’re creating “walking billboards.” Hats are great for getting a brand’s name and logo into the atmosphere. In fact, each hat given out can provide hundreds of hours of organic exposure per year!
5. Connection
Most people know the feeling of having a favorite hat they always reach for before leaving the house. When a brand gives out a well-made, durable hat, the sky is the limit when it comes to how many years a customer will get from that hat. Imagine the brand loyalty that can be built when a person’s go-to hat is your hat!
6. Widespread Appeal
Hats make terrific promotional items because they have broad appeal! There’s no single “hat demographic.” Hats are worn by men, women, adults, kids, teens, and everyone in between! That means that brands don’t have to do a lot of research to know that hats will work for their customers.
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7. Easy Sizing
While apparel can be great for promotional products, sizing can make this category tricky. It’s not always guaranteed that a person is going to get the right fit. Meanwhile, hats typically have universal sizing. There’s also a lot of wiggle room with hats that have simple adjustable closures on the back that allow for semi-custom sizing.
A timeless hat design made by a reliable company can help your brand to avoid one of the major mistakes brands make when creating promotional materials. The truth is that many brands waste money on gimmicky and novelty promotional materials that don’t receive more than a few seconds of attention. Promotional hats provide cost-effective marketing power with a great return on investment!
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