Every customer looks for a brand that takes care of them and watches over them during their buying process. A brand that will communicate with them and be 100% honest about what they are offering and their mission. Clients do their research and connect with those who are straightforward. A great example is Bearback, which guarantees top-quality human service.
Ray Sgambati founded Bearback, a personal lubricant and LGBTQ+ apparel brand, with one goal in mind: making at least one person smile a day. They consider their clients as members of their tribe, helping them feel safe to be themselves when shopping and communicating with the brand. Bearback is a group that celebrates all tribes for what makes them unique with gear that empowers people to be themselves and feel confident in what they do. To follow this mission, they also donate part of their profits to help every individual. “We believe in giving back to our tribe and donate 2% of our total sales to AIDS Health and other organizations to help create an HIV/AIDS vaccine.”
Bearback works according to their three core values or what they call “Our Hole Values.”
Environmentally responsible: every time they print tissue paper, they plant a tree.
Gear is handmade in California: their workshops are located in Anaheim, guaranteeing custom items and high-quality products.
Everyone is welcomed: their tribe celebrates everyone’s uniqueness daily.
Sgambati believes in top-quality human service. Every customer is seen as a person with different needs and goals. “Bearback delivers the world’s best service. We listen to you as a person, not a number. Our actions are genuine, and we don’t use email templates when responding to your questions and feedback. That is why our customer service team is called our human service tribe.”
With this human service in mind, they have created products to satisfy every individual need. “Our personal lubes make fun times actually fun again while aiding in your overall skin health. Our shirts make you feel confident in any size without a price difference, allowing everyone to be themselves for no extra charge. We truly welcome every person and have something for all adults.”
Finding an LGBTQ+ friendly brand can be a challenging task, particularly one that cares about its customers and their needs. Luckily, Bearback guarantees top-quality human service for every individual to express themselves and feel confident.