Whether starting a new business or revitalizing an existing brand, building loyalty to that brand is one step in a multifaceted approach to engagement and marketing. Building brand loyalty allows business owners to create lifelong fans of their business who will sing their brand’s praises and expand its market more effectively than any simple advertisement ever could.
One of the most effective ways for business owners to build their brand and establish loyalty among their customers and team members is through creating branded apparel that they can wear.
Garmeo helps businesses of all sizes build their brands and encourage loyalty and engagement by making it easier for everyone to create high-quality branded apparel.
The power of branded apparel
Branded apparel can significantly help a business build brand loyalty and recognition in several key ways:
Visibility
Branded apparel serves as a walking advertisement for the business. “Businesses have a great need for decorated apparel,” says Henry Ma, CEO of Garmeo. “They want to be able to stand out from the rest of the competition.”
By having both employees and consumers have access to branded apparel, you are creating a team of human billboards for your brand.
Consistency and professionalism
Through branded apparel, companies can build image consistency and a professional appearance. Consistency is a crucial part of brand recognition. Think of how consistent brands such as Coca-Cola have been with their branding and how that has built their recognition over time.
Brand values
Branded apparel can also serve as a business’ tangible representation of values and identity. When individuals wear branded items, they associate themselves with that brand’s values — and want others to associate them as well.
A perfect example of this is Bombas Socks, an apparel brand whose mission is focused on giving back. With each pair of socks a customer purchases from them, Bombas donates a pair of socks to homeless shelters, rehabilitation facilities, medical service professionals, and others in need. Through their commitment to these values, Bombas has been able to donate over 100 million pairs to date.
Garmeo’s approach to helping users build brand loyalty
While branded apparel is not a new concept, creating and ordering branded items for one’s business hasn’t always been easy or accessible. Garmeo is out to make ordering branded apparel not only easy but fun!
With Garmeo’s platform, users can choose from a variety of popular, customizable garments that include polos, sweatshirts, beanies, and button-ups. They can then choose whether they want their custom brand design embroidered or printed on these various apparel items. Users can select their designs’ placement, color, and size, and Garmeo will ship the items to them in as little as two weeks.
“We always go above and beyond for our customers,” says Ma. “We have put everything we know about customer service, entrepreneurship, and creativity into the Garmeo platform. We have custom-built the experience to mimic what we would like to see as customers.”
This customer service approach places speed, convenience, quality, and customer satisfaction as its top priorities, rigorously inspecting each piece of custom apparel before it goes out the door. The company also offers photo mock-ups for customer inspection and approval. Garmeo customers can feel comfortable that their order will look exactly like their approved mock-up.
Garmeo also offers something unique in its “No Minimums Required” policy. Where many custom apparel companies require a minimum number of garments for every order, Garmeo accommodates the needs of every customer by allowing them to create items for bulk orders down to one or two custom-branded items. While they offer free shipping advantages for orders of twelve items or more, customers can enjoy the freedom of ordering as much or as little as they wish.
The brand story
The strategic utilization of branded apparel offers businesses a multifaceted, creative approach to nurturing and solidifying brand loyalty; by transforming employees and consumers into walking ambassadors for one’s brand, businesses can enhance visibility, foster a sense of belonging, and promote their brand values. Through their easy-to-use platform, Garmeo helps businesses embrace this powerful tool to cement their brand in the hearts and minds of consumers in an ever-evolving marketplace.
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