In a strategic move that signals a significant expansion of its global footprint, EMEC Dosing Pumps, a titan in the chemical dosing pump manufacturing industry, has announced its entry into the North American recreational water sector. With a rich history spanning four decades, EMEC has established itself as a leader in the production of solenoid-driven pumps, boasting over 1,500 employees and a sprawling 42,000 square feet manufacturing facility nestled in Rieti, Italy. As one of the world’s largest manufacturers in its field, EMEC’s foray into North America is poised to revolutionize the agricultural, cooling tower, and, most notably, the swimming pool industries with its cutting-edge technology and comprehensive product range.
Under the seasoned guidance of General Manager John Louro, who brings over 25 years of industry experience to the table, EMEC is set to navigate the intricacies of the North American market. Louro, together with a formidable team of business development managers, each boasting over two decades of market-specific expertise, aims to cement EMEC’s position as a dominant force across the continent. The company’s strategic focus is to offer a varied portfolio of chemical dosing pumps, including solenoid, diaphragm, motor-driven, and stepper motor pumps, as well as pH, ORP, free chlorine, turbidity, and conductivity automated control and dosing systems.
At the helm of EMEC’s venture into the swimming pool industry is Troy McGinty, a name synonymous with innovation and excellence in the recreational water sector. McGinty, whose illustrious career includes stints as the Global Product Manager of Hayward Commercial Products and Sales and Marketing Manager for CAT Controllers, Inc., is determined to reintroduce solenoid-driven pumps to the swimming pool market. His vision extends beyond mere reintroduction; McGinty intends to leverage EMEC’s extensive product line to introduce new and unique solutions to the automation and chemical dosing aspects of the market.
EMEC’s strategy for penetrating the North American swimming pool industry hinges on forming strategic partnerships with select commercial players and distributors. By aligning with the most experienced and highly respected commercial swimming pool companies, EMEC ensures that its products are represented by the best in the business. This approach not only facilitates EMEC’s market entry but also guarantees that customers receive unparalleled service and support.
The company’s technological prowess and state-of-the-art manufacturing capabilities are at the core of its expansion strategy. EMEC’s commitment to innovation is evident in its product development, with each offering designed to meet the specific needs of the North American market. From advanced chemical dosing solutions to automated control systems, EMEC’s portfolio is tailored to enhance efficiency, reliability, and safety in water treatment applications.
As EMEC Dosing Pumps embarks on this new chapter, the North American recreational water industry stands on the cusp of a transformative era. With Troy McGinty leading the charge, EMEC is not just entering a market; it’s redefining it. The company’s expansion is a testament to its global leadership in chemical dosing solutions and a harbinger of the innovative products and technologies it plans to introduce to North America. The future of water treatment in the agricultural, cooling tower, and swimming pool sectors just got brighter, thanks to EMEC’s pioneering spirit and unwavering commitment to excellence.
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