In an industry traditionally dominated by mass production and rigid standards, Genie Supply emerges as a trailblazing innovator, disrupting the beauty manufacturing landscape with a profound focus on flexibility and founder-centered solutions. Founded by a beauty industry veteran, Genie Supply is not just a small batch manufacturer; it is the Beauty Lab for Entrepreneurs.
A Beauty Founder’s Vision
Megan Cox, CEO of Genie Supply, initiated this venture out of her passion for beauty and a keen understanding of the challenges beauty founders face. With her roots deeply ingrained in the beauty industry, Megan’s journey from beauty brand founder to beauty manufacturing consultant in China to lab owner and manufacturer informs the core philosophy of Genie Supply. Everything at Genie Supply revolves around empowering beauty entrepreneurs to realize their unique visions.
Genie Supply’s impressive client portfolio includes some of the industry’s most visionary entrepreneurs, who have found long-term success with Genie Supply’s support. With clients primarily composed of female founders, including over 30% women of color, Genie Supply collaborates with and manufactures for renowned retailers such as Nordstrom, Bergdorf Goodman, Neiman Marcus, Credo Beauty, and more.
Genie Supply is the go-to partner for entrepreneurs with a vision. As viral TikTok brands transition into sustainable, long-term success stories, Genie Supply’s dedication to founder-focused solutions and sustainability sets the stage for a more inclusive, innovative, and responsible beauty industry.
Formulating Expertise Redefined
Genie Supply prides itself on its unparalleled expertise in formulation. Its team of chemists is not just skilled professionals but true beauty enthusiasts who have immersed themselves in the world of beauty blogging, YouTube tutorials, and hands-on experimentation for well over a decade before becoming industry experts. This deep understanding of the beauty landscape allows Genie Supply to create custom formulations that resonate with both beauty founders and consumers.
Diverse and Inclusive Team
Diversity is not just a buzzword at Genie Supply; it’s a fundamental value. The team is a global blend of talent, with team members representing 14 countries, including male and female chemists who cover the full spectrum of skin tones on the Fitzpatrick scale. All Genie Supply chemists hold degrees in Chemistry or Cosmetic Chemistry and specialize in both skincare/personal care and color cosmetics, ensuring a comprehensive approach to beauty product development.
Leading the Way in Sustainability
Sustainability is at the heart of Genie Supply’s operations. The company has made significant strides in adopting green biotech and utilizing natural ingredients to craft novel formulas. Genie Supply’s commitment to sustainability extends to its packaging, as it manufactures its own PCR (clean) packaging. Upcycled ingredients are a key focus for 2024 as they strive to deliver a quantifiable definition of “clean beauty” to their clients and redefine beauty standards with sustainable practices.
Staying Ahead of Beauty Trends
Genie Supply’s unique position in the industry, working primarily with beauty founders, keeps them at the forefront of beauty trends. Their recent endeavors in green biotech, exclusive use of biodegradable ingredients, and exploration of sleep-enhancing beauty and nootropic beauty products demonstrate their commitment to innovation and wellness within the industry.
Novel Formulations – Without The Price Tag
Genie Supply is set to launch approximately 15 new private label products in January, followed by 20 more in March, reflecting their dedication to staying ahead of the curve. The newest launches will expand into new niches typically unseen in private labels and will cover new delivery systems of color cosmetics, hybrid beauty products, and a full line of scalp and hair care innovations. Genie Supply is reshaping the possibilities of private labels, making it more accessible than ever to launch an innovative beauty line, all on a shoestring budget.