So many entrepreneurs focus on old marketing strategies in hopes to drive sales to their businesses, but marketing is changing and if you are not adapting, you are not growing. People have subconsciously created a shield to avoid ads. Capturing the attention of your desired audience is more tricky than ever before. So, what does it really mean to create a brand story that will help you become influential and create the impact you desire?
Storytelling has been around since the beginning of time. As humans, we seek pleasure, we like visuals, and we love to be entertained. Remembering a story is much easier than remembering data. When we listen to fun stories, our bodies release dopamine and oxytocin which makes us develop a deeper connection with the storyteller.
No wonder why influential leaders have devoted a lot of time to crafting their influential stories, Take Oprah, for example, she has many businesses, and we don’t remember her entrepreneurial ventures, but we do remember her story of resilience.
Most people, however, do not understand the power of a brand story. A brand is not about colors, it is not about a logo or the perfect website. A successful brand story makes people feel emotions that create lasting connections which turn into influence.
With a successful brand story, people can’t logically understand why they subconsciously feel like they know, like, and trust you. If you pay attention, you can go on social media right now and notice how some people feel inauthentic while others grab your attention and influence you more than you would like.
So, how do you craft a successful brand story? Here are ways to do it.
1. Build your brand story by becoming the brand by getting clear on who you are, and how your personal and professional self can help others.
First, you have to understand that every brand has a personality. Even if you are not trying to grow your personal brand. If you are in the NFT industry, for example, you have to give your projects a story. What are the values the project is representing? What is the why behind everything? How are you helping the collective? What is the foundation? Make it come alive, so people can feel it.
2. Do your homework and get to know your audience
You cannot gift an audiobook to a person with a hearing-impaired condition, or at least, you should not. Before crafting a story, you have to know who you are trying to reach. People are not data, they are people and if you are trying to truly impact them, you should respect their values as such. Get to know them! What are their desires, their fears, and their dreams? After all, you are trying to give them a solution to their problems with your story. You want them to feel connected to you, but you also want to hand them the magic pill to a better life.
3. When building your brand story, be authentic about your mission
Listen, people are saturated with information and craving for transformation. Your authentic mission and values will repel the wrong crowd and attract the right people. The only way for you to stand out in a crowded place is by being authentic. Don’t be afraid to be different. It is time to stand out. Being consistent and authentic is the ultimate way to captivate the attention of your ideal audience.