In the competitive world of professional speaking, standing out and securing lucrative opportunities requires more than just a compelling message. It demands a strategic approach, a polished personal brand, a strong online presence, and a whole lot of confidence! If you want to stop speaking for free and start making 6-7 figures per year speaking, keep reading.
In this article, we’ll explore how Tara LaFon Gooch, MBA, guides her clients toward life-changing opportunities while boosting their income, influence, and status.
1.) Crafting a Distinct Personal Brand
A powerful personal brand is the cornerstone of a successful speaking career. It encapsulates the speaker’s unique voice, expertise, and message, setting them apart from the crowd. As a coach, Tara works to identify her clients’ strengths, values, and key differentiators. Sessions delve deep into their experiences and perspectives to define their authentic brand and voice.
Once defined, branding is presented consistently across various platforms, from their website to speaker marketing materials and social media profiles to their presentation style. Refined messaging ensures it resonates with its target audience and leaves a lasting impression.
2.) Maximizing Social Media Presence
A robust social media presence is non-negotiable for any professional speaker. It’s not just about having profiles on popular platforms but about utilizing them effectively to build an engaged community and high-quality network.
Tara guides her clients on best practices, from crafting impactful posts to leveraging visual content. She teaches her clients how to use thought leadership to generate leads, income, and opportunities, and it starts with creating content that encourages meaningful conversations.
3.) PR & Media Releases: The Power of Visibility
Securing media coverage and press releases catapults a speaker into the limelight. As a coach, Tara equips her clients with the tools and strategies to reach out to journalists, bloggers, podcasters, media personnel, and influencers in their niche. She helps her clients craft compelling pitches and press releases that highlight their expertise.
Additionally, Tara provides guidance on building relationships with journalists and editors, emphasizing the importance of delivering value to their audience. Clients share their success stories, case studies, or unique insights with the media, which positions them as thought leaders and experts in their niche.
4.) Refining Presentation Skills
While personal branding and online presence are crucial, the heart of a professional speaker’s success lies in their ability to captivate an audience with confidence and poise. Tara works closely with clients to refine their presentation skills, focusing on delivery, storytelling, and engagement techniques.
Tara conducts mock presentations and provides constructive feedback on her client’s pacing, tone, and body language. She encourages her clients to connect emotionally with the audience, ensuring their message resonates on a deeper level. By honing these skills, speakers are equipped to leave a lasting impact on every stage they step onto.
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In the dynamic world of professional speaking, a coach plays a pivotal role in guiding speakers toward life-changing opportunities. Through the development of a distinct personal brand, a powerful social media presence, effective PR strategies, and refined presentation skills, Tara shows us that it is possible to increase your income but also become a highly sought-after speaker through these steps.
Learn more about her work: https://www.TaraLaFonGooch.com
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