It has been estimated that annually over 9 million people get orthodontic treatment in the US alone1. IBISWorld estimates that the number of orthodontics practices in the United States is 124,0992, and the number of orthodontics businesses stands at 70,7962. Do not be surprised if the Keles Keyless Expander, an innovative patient friendly product, increases the projections for the US orthodontics market size.
Imagine the path to a perfect smile, where the road forks into two: one way leads to the invasive removal of healthy teeth, and the other way leads to using a jaw expansion device whose design is primitive and has not changed for over half a century. The first option has major downsides, as preserving teeth is crucial for when we get old. Orthodontic extraction is performed between 25% to 80% of cases3, depending on the orthodontist’s preference and treatment plan. These high numbers call for attention and change. As for the alternative, the palatal expander design is rudimentary and difficult to use. A promising new startup company called Aegis Star LLC is preparing to set the new standard in the field. Their product, the Keles Keyless Expander, is set to be launched within the year, and is expected to be a game-changer in orthodontic care by offering a new option that addresses all these issues.
For patients who have a narrow palate or have crowded teeth it is necessary to widen the jaw so that there is more room, accommodating tooth alignment. The palate is made of 2 bones and is not fused in children between the ages 7 to 14. Due to the 2 bones not being fused it can be separated with a rapid palatal expander. Conventional rapid palatal expanders in the market consist of two blocks connected by a screw. The screw has 1mm holes where a key is inserted and physically turned to activate the expander. Due to the complexity of this process, assistance is always required to turn the key. Each time, there’s also the risk of accidentally ingesting the key or injuring the palate. These frequent challenges then lead to increased clinic visits and decreased patient adherence, all of which lead to treatment setbacks.
The Keles Keyless Expander eliminates the inconvenience and complications associated with the using a separate key and impracticable mechanisms. The improved expander design introduces a built-in activation arm, simplifying the process. The goal for the Keles Keyless Expander is to be patient friendly, and to enhance patient compliance for faster, safer, and more effective treatments.
While the dental industry has experienced considerable innovation in recent years, the emphasis has been on integrating artificial intelligence into dental practices. Hardware, on the other hand, has yet to catch up. The industry should focus on simplifying appliances for easier patient use, as Aegis Star has successfully done.
The Keles Keyless Expander goes beyond just orthodontics: it’s a testament to how innovative thinking can lead to advancements that streamline operations to create a safer and improved user experience.
Aegis Star is working towards a new era of orthodontic treatment, ensuring that each smile serves as an example of comfort and innovation.
If your orthodontist suggests teeth extraction or using an impractical expander, ask them about the Keles Keyless Expander instead—an easy-to-use device that also preserves your teeth.
For more insights and updates on Aegis Star’s innovation, you can follow them on LinkedIn (Aegis Star Dental), Instagram (@aegisstardental), and Facebook (Aegis Star), or visit their website at www.aegis-star.com.
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Citation
- Hung, M., Lipsky, M. S., Moffat, R., Lauren, E., Hon, E. S., Park, J., Gill, G., Xu, J., Peralta, L., Cheever, J., Prince, D., Barton, T., Bayliss, N., Boyack, W., & Licari, F. W. (2020). Health and dental care expenditures in the United States from 1996 to 2016. PloS one, 15(6), e0234459. https://doi.org/10.1371/journal.pone.0234459
- Orthodontists in the US – market size, industry analysis, trends and forecasts (2024-2029): IBISWorld. IBISWorld Industry Reports. (n.d.). https://www.ibisworld.com/united-states/market-research-reports/orthodontists-industry/
- Jackson, T. H., Guez, C., Lin, F. C., Proffit, W. R., & Ko, C. C. (2017). Extraction frequencies at a university orthodontic clinic in the 21st century: Demographic and diagnostic factors affecting the likelihood of extraction. American journal of orthodontics and dentofacial orthopedics : official publication of the American Association of Orthodontists, its constituent societies, and the American Board of Orthodontics, 151(3), 456–462. https://doi.org/10.1016/j.ajodo.2016.08.021
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