Sarna Innovation
What problem does Sarna solve?
Over the last several years, we’ve seen increased consumer demand for low-cost dermal treatments available without a prescription – a market behavior largely attributed to economic fluctuations and health care. Sarna anti-itch lotion is designed to be a steroid-free yet fast-acting drugstore solution for itchy or irritated skin.
In recent years, with the maturing “Baby Boomer” cohort, we’ve seen a growing concern for skin conditions commonly associated with those aged 55+– this includes symptoms like dryness, redness, irritation, and eczema. In the early 90s, Sarna Lotion launched Sarna Sensitive – free of parabens, steroids, fragrances, or naturally scented ingredients like camphor– to provide an OTC anti-itch lotion safe enough for the most delicate of skin running from childhood to old age. Sarna Sensitive received the National Eczema Association Seal in 2020.
How can this transform the world or our day-to-day lives?
Sarna provides consumers with a topical solution for the treatment of common chronic skin conditions, like eczema, rosacea, and pruritus, that can change people’s lives. What sets Sarna apart from its competitors is that it is available at retailers like Walmart, Amazon, and CVS Pharmacy – without having to see a Dermatologist. For those who suffer from ongoing conditions like eczema, rosacea, and skin dermatitis, the treatment has given them the freedom to feel themselves in their own skin at an affordable price (all products are less than $20)!
Founder Entrepreneur
What is the “Founder story”?
In the early 1980s, the evolving healthcare landscape created a market deficiency in the low-cost topical space– specifically among acute treatments for common skin conditions like rosacea, eczema, and dermatitis. Sarna Lotion was founded to provide a dermatologist-quality and steroid-free analgesic lotion at a low cost.
Sarna is dedicated to the innovation of its fast-acting anti-itch topicals to relieve, soothe and moisturize inflamed skin without steroids.
How did you come up with the idea?
Sarna Lotion was founded in 1984 with the intention of providing the general public with a steroid-free solution for dry, itchy skin. The Original was designed to provide an immediate cooling relief to address acute skin issues as a result of allergens or outdoor elements – common conditions include sunburns, minor burns, scrapes, insect bites, and poison oak.
Sarna Sensitive was introduced to be an effective, low-cost treatment for chronic skin conditions like eczema, psoriasis, and rosacea – effectively moisturizing skin and providing an analgesic topical numbing effect with Pramoxine Hydrochloride. Since its inception, it has received several accolades from associated organizations, including a seal from the National Eczema Foundation.
Reviews
What do customers love most about the product? What are they saying?
Customers with chronic conditions like eczema or sensitive skin often find that Sarna helps take the edge off that mild, recurring itch of dry skin – it’s Sarna’s ability to give consumers “peace of mind” that has earned it several consumer accolades like the Mental Health Awards last year. Plus, they love how convenient it is to find Sarna at their local drugstore and that there is a way to find relief when it comes to insect bites, sunburn, allergic reactions, etc., without the use of topical steroids.
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Where can people get this product?
Sarna products are low cost and available at retailers nationwide such as: Walmart, Target, CVS, Walgreens, Rite Aid, etc. Sarna can also be found online on Amazon and Sarnalotion.com, all for under about $20!
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