The beverage industry is constantly evolving, and one company is taking advantage of the shifting landscape to create a unique and innovative brand. The3rdBevCo, founded by Peter Scalise, is based in New York and is making waves with its cutting-edge nonalcoholic beverages and spirits.
With a focus on the Millennial and Gen Z consumer, The3rdBevCo is aiming to create a loyal customer base that will grow with the company. “Our goal is to have a 3rdBevCo brand in the hands of our consumers for decades to come,” says Scalise.
But The3rdBevCo is not just another beverage company. They are also making a name for themselves in the digital world with their podcast, BougieTV. The podcast is featured on The3rdBevCo’s YouTube channel and can also be found on @bougietvofficial on TikTok and Instagram.
In addition to their digital presence, The3rdBevCo is also making moves in the e-commerce world. They have recently launched their Bougie brand on Amazon and TikTok shop, making it easier than ever for consumers to get their hands on their favorite beverages.
The beverage industry is going through a seismic shift, and The3rdBevCo is at the forefront of this change. “There are hidden forces at play which are driving consumer behavior and providing opportunity for savvy startups,” explains Scalise.
One of the major trends that The3rdBevCo is capitalizing on is the rise of mindful drinking. More and more consumers are taking a break from alcohol or seeking out nonalcoholic options. This has created a demand for high-quality, unique, nonalcoholic beverages, and The3rdBevCo is filling that gap with its innovative products.
But that’s not the only trend that The3rdBevCo is tapping into. The company is also taking advantage of the growth of celebrity spirits brands. “Consumers are turning to their trusted celebrity brands for a more unique and connected alcohol experience,” says Scalise.
With these two major trends shaping the future of the beverage industry, The3rdBevCo is in a prime position to succeed. “Opportunity is knocking as consumers change their drinking habits in two massive market-disrupting ways,” says Scalise.
And The3rdBevCo is not just focused on creating great products. They are also leveraging their expertise in marketing, manufacturing, product development, licensing, and distribution to create a powerful business model. This allows them to incubate, launch, and grow high-quality global beverage brands.
With its innovative products, digital presence, and strategic business model, The3rdBevCo is poised to become a major player in the beverage industry. So keep an eye out for the Bougie brand on Amazon and TikTok shop, and don’t forget to tune in to BougieTV for the latest updates and behind-the-scenes look at this exciting company. The future of the beverage industry is here, and it’s looking pretty bougie.
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