Handmade creations have gradually become popular and fashionable in our current world. With the rapid increase in demand of Homemade creations, crafters and artisans can now target and reach a wider market worldwide.

Crafters and Artists Unite: Selling Handmade Creations Worldwide

Handmade creations have gradually become popular and fashionable in our current world. With the rapid increase in demand of Homemade creations, crafters and artisans can now target and reach a wider market worldwide.

E- commerce is a major platform that crafters and artisans can take advantage of and reach an extensive audience worldwide. International shipping is another platform that crafters can use to sell their unique handwork creations. For instance, they can send parcels to Australia and other parts of the world seamlessly using courier services.

Identifying what you enjoy making helps you narrow your options and pin down your audience easily. Whether you specialise in home décor, jewellery crafting, clothing and accessory, the goal is always reaching a broader market. Online marketing remains one of the greatest strategies to selling handmade crafts worldwide.

Why selling online is the best approach

• Ability to reach a global audience: Selling online is not limited to one location and can connect you to customers worldwide.
• Low financial cost: Cost such as rent, staffing expenses are slashed out and this reduces your extrabudgetary cost.
• Quick set up: Setting up an online handmade creations store is easier since you might not require legal formalities such as licensing in setting up one.
• Convenience and flexibility – this mean that you can sell your creations anytime and from anywhere.

Tips selling handmade creation online

• Create a rigid brand identity – this involves establishing a brand that defines who you are, what you stand for, why you make you creations, what makes you different from others competitors and designing a logo. Tell a story of each handmade creation, why it is exceptional and meaningful. Telling a story behind the creation of a product will significantly boost your brand.
• Identify and research your market – this includes identifying potential buyers, identifying the gaps and how to bridge the gaps in the market. Pinning out customers problems and how to solve the problems will also require researching.
• Product pricing – product pricing can be a challenging task and will require a lot of consideration. This includes;

1. Cost plus pricing: ensure all the cost incurred during the production of handmade creation are covered.
2. Competitive pricing; this means considering the cost of other similar products to set your price. If you are selling something that is similar to other competitors you need to be able to set a price that can beat the competition.

iii. Hourly pricing: this aligns the price directly to the time and effort dedicated in creation of an item.

• Take quality photographs: online market heavily relies on photographs. Artisans and crafters can invest in quality camera to enable them take clear visible and plenty pictures. High quality photographs give a view of what customers should expect.

• Offer a variety: giving various options and selection within your specific line of creation will keep your products in the lime right of many people as possible. For example, offering customized products like portraits jewelry and other accessories.
• Offer high quality products: in order meet your customers need and earn their trust never compromise on the quality of a product. Focus on giving unique designs and using high quality materials.
• Target your audience : Target those who really need your products and appreciate handmade creations.
• Packaging and shipping: after identifying and successfully convincing a buyer for example a buyer in Australia you will be required to send it as a parcel in Australia. Identifying a delivery company will be your next step. Below are some tips that you might consider before shipping

1. Branding – use your logo or stickers to brand the product. Consider adding a thank you note to your buyer to gain their trust
2. Packaging material – use high quality material to ensure the safety of your products

iii. Tracking ; consider adding tracking codes so that customers can track their products.

Marketing handmade creation online

Get the product out in the online marketplace and build a successful business. Below are some of the e-commerce platforms that can be used to promote handmade creations.

1. Use social medial platforms

Use the many available social media to market your products, making videos and taking photos to showcase your products can connect you to potential consumers worldwide.

Social media can attract a lot of attention and can be great mean to connect and engage with your buyers

2. Email Marketing;

this is using emails to create a relationship with your consumers. Build an email and send regular messages to potential buyers. Collecting emails from your buyers is highly recommendable in order to help you grow your relationship.

3. Create your own website design:

 provide accurate information about your products, tell more about your designs and inspirations then set a website that defines you.

4. Content making:

 this involves targeting a particular audience and creating content for them. The targeted audience willingly seek for the content and consume it. Some of the major content creation includes blog posts, videos, podcasts, infographics, white papers, case studies, eBooks.

5. Review from customers

Artisans and crafter can encourage their customers to leave positive remarks on their website and social medial handles. This will allow them gain trust and attract other potential buyers.

6. Marketing through influencers.

This is where you identify an influencer with a huge following on their social media and pay them to promote your brand.

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