Competition is tough out there for new brands, and it does not matter what kind of consumer industry you operate in. From food and beverages to tools and even over-the-counter medications, the right packaging design and material choice can make a big difference. The first step to competing well is understanding how to approach these issues.
Custom Branding and Design
Custom-printed stand-up pouches have become popular for a lot of different food items, especially snack foods. In states with legal recreational cannabis markets, it is often the go-to choice for product packaging in that marketplace as well. That is because of two features that set them apart from other options.
Eco-Friendly Materials That Optimize Shelf Life
Today’s best choice for product freshness is also an eco-friendly choice that can be made from recycled materials or recycled to reduce one’s impact on the environment. That choice is mylar, which is incredibly damage-resistant and capable of creating a fresh seal that is so complete it contains strong smells. That is one of the reasons why it is such a popular choice for coffee packaging bags.
High-Quality Color Printing That Increases Visibility
Cosmetic packaging is often the biggest deciding factor when it comes to which brands thrive and which ones struggle to find a place in the market. That is because your best advertising is the package itself. Marketing through ads and a digital presence on social media is effective, but for many food brands, it is the appeal you make to a customer deciding between two snacks that are total unknowns that make the biggest difference. The key to competitive product design for new companies is finding a low MOQ cosmetic packaging supplier that is flexible enough to meet your product’s other needs.
Custom Size and Shapes
The last thing to look for is flexibility in shape and design. Stand-up mylar pouches are versatile, and they have been used for everything from single-serving snacks to 25 lb. sacks of pet food. That is another reason why so many brands use them: they can be made to any size, allowing you to offer the quantities and price points you want.
Other top choices often provide the protection you need and the cosmetic customization at the cost of choosing between supplier-dictated sizes. That can restrict your brand in ways that make it hard to hit the serving sizes and packaging sizes that your customers value most. Find yourself a supplier that lets you pick your packaging dimensions and capacity as easily as your exterior graphics.
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Competitive Packaging Choices
Once you understand what you need and you find a supplier who can work with you, the next step is to trust your design team and your interior review processes. Design processes to give your decision-makers feedback about the options for exterior packaging design, and work with a combination of graphics that reflect your brand and feedback that tells you how to make it more appealing. It should not take long to dial in your final design with the right feedback loop. Get the process started today by finding a supplier that offers you these choices.
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