Sunday, February 5, 2023
Account
Write for us
USA Wire
  • News
    • Politics
    • Sports
    • World
  • Business
    • Entrepreneurship
    • Finance
    • Marketing
  • Culture
    • Lifestyle
    • Celebrity
    • Travel
  • Entertainment
    • Gaming
  • Sports
  • Health
    • Food
    • Fitness
  • Crypto
  • Technology
No Result
View All Result
  • News
    • Politics
    • Sports
    • World
  • Business
    • Entrepreneurship
    • Finance
    • Marketing
  • Culture
    • Lifestyle
    • Celebrity
    • Travel
  • Entertainment
    • Gaming
  • Sports
  • Health
    • Food
    • Fitness
  • Crypto
  • Technology
No Result
View All Result
USA Wire
No Result
View All Result
Home Business Marketing

Proshark Helps Online Marketers Navigate Advertising in the Wake of Privacy Policies 

USA Wire Staff<span class="bp-verified-badge"></span> by USA Wire Staff
March 3, 2022
in Marketing
Reading Time: 3 mins read
Marketing business concept on the virtual screen.
12
SHARES
88
VIEWS
Share on FacebookShare on Twitter

Instead of falling into the patterns of other digital marketing agencies, Proshark is revolutionizing the way digital marketing is done. “We aren’t doing this because we want to,” says Joel Phillips, the company’s CEO and founder. “The digital marketing landscape is changing drastically. Those who aren’t able to keep up will be left in the cold. Our mission is to help companies prepare for these changes.” 

Apple and Google are enacting privacy policies that transform digital marketing

E-commerce through mobile devices is skyrocketing. In fact, Retail Touchpoint predicted over 54% of internet sales would be transacted over mobile devices by the end of 2021. Just as over half the nation’s commerce moves toward mobile devices, however, both Apple and Google are enacting new privacy regulations that hamstring digital marketers.

Apple impacted 40% of the market when they changed tracking on IOS apps from “default” to “opt-in.” Tracking online behavior has been the cornerstone of advertising on platforms since the beginning of digital marketing. For example, Facebook tailors advertisements for users based on their internet activity. Now, however, consumers can choose whether they want third-party marketers to see their online actions or not. 

RecommendedReads

Graber: Smarter Home Choices That Won’t Break The Bank

Outbound Marketing Benefits for Your Small Business: Pros & Cons

John & Martha King on LIFT Exclusive Interview

According to CNBC, Google is enacting similar policies on Android mobile devices, which account for the remaining 60% of the market. If all goes as expected, Google will give the option for its users to close off third-party tracking by the end of 2022. At that point, Apple and Google will have almost completely closed tracking and targeting for third-party marketers. 

How privacy policies will impact third-party marketers

“Everybody is applauding this push for privacy, but it is a bit premature to break out the champagne,” warns Phillips. “We should be asking ourselves why these policies are emerging now. The timing is more than a little suspect.” 

After Apple released IOS 14 and implemented its new privacy policy, Apple Search Ad sales soared. Just because third-party marketers can’t track online users doesn’t mean they’re not being tracked. “The same thing will happen with Google and their 60% market share,” Phillips warns. “The policies are a ploy to cover the biggest data grab in history.”

What does this mean for third-party marketers and platforms who have built businesses relying on this data? It means that to access online users, they will be forced to go through Apple and Google directly. 

“Big tech companies are not consumer heroes with a sudden desire to protect data,” says Phillips.” These privacy policies will render previous methods of digital marketing useless. We already see severely diminished marketing ROI. Only six to thirteen percent of Apple device users opted to allow third-party tracking, and marketers are scrambling. They are being sent back to the stone age from a consumer knowledge perspective.”  

Who benefits from these new policies? Apple and Google now have exclusive rights to consumer data. The highest bidders will now be the ones with access to advertising platforms and data. Not surprisingly, the use of Apple’s advertising platform is skyrocketing because they still have access to their own consumer’s data.    

How to prepare for the new digital marketing landscape 

Unfortunately, few digital marketing agencies are taking these changes into consideration. “The majority of agencies are doing things the same old way, and their marketing return has fallen off a cliff,” comments Phillips. “Countering the move to protect privacy requires drastic changes in the way companies interact with consumers.” 

As marketers adapt to the lack of data, they will have to learn who their clients really are and develop an intimate knowledge of their products. Data mining and inference will become second nature for the companies of the future. Developing outreach channels and loyal communities will become the requirements of successful marketing. 

“These moves are just an indicator of what is coming,” Phillips predicts. “Apple and Google will continue to fence off data because it is the most valuable commodity they own. As we have said over the past year, start collecting data now before it is gone. As a company, your community is your strongest asset. Start building for that now, not tomorrow.” 

Share5Tweet3Share1
Previous Post

The Must-Have Accessory for America’s Fastest Growing Sport

Next Post

Elements and Features of Moissanite

USA Wire Staff<span class="bp-verified-badge"></span>

USA Wire Staff

USA Wire is a millennial-focused news publication that provides content in a way that relates to the modern world. USA Wire strives to provide unbiased and accurate coverage of current events, highlighting both the good and bad.

Related Posts

edit post
Graber
Marketing

Graber: Smarter Home Choices That Won’t Break The Bank

February 2, 2023
edit post
Outbound Marketing
Marketing

Outbound Marketing Benefits for Your Small Business: Pros & Cons

February 1, 2023
edit post
LIFT
Marketing

John & Martha King on LIFT Exclusive Interview

February 1, 2023
Next Post
edit post
Close Up Of Stones And Fossils

Elements and Features of Moissanite

edit post
Technological background with the crypto currency bitcoin

How Your Local Bank Stacks Up Against Cryptocurrencies

edit post
The Keenfolks Wins Digiday Award+Opens NY Office to Meet Demand

The Keenfolks Wins Digiday Award+Opens NY Office to Meet Demand

Discussion about this post

Follow us

Recommended

edit post
1652430946813_copy_810x805-a4dda524

Chris Level On Making Powerful Soundtracks, Music Review And More

8 months ago
edit post
Business Transformation

Relativity’s Innovation and Integrity Focus for Business Transformation

1 month ago
edit post
No Limit Technology will use Web3 to transform online sports betting to non-custodial

No Limit Technology will use Web3 to transform online sports betting to non-custodial

11 months ago
edit post
Manage Business expenses-1e754f3c

Practical Tips To Manage Your Business Expenses

9 months ago

Categories

  • Business
  • Celebrity
  • Construction
  • Crypto
  • Culture
  • Electrical
  • Entertainment
  • Entrepreneurship
  • Finance
  • Fitness
  • Food
  • Gaming
  • Health
  • Home Improvement
  • Lifestyle
  • Marketing
  • Medicine
  • Movies
  • Music
  • News
  • Opinion
  • Politics
  • Sports
  • Technology
  • Travel
  • Uncategorized
  • World

Topics

2018 FIFA World Cup (9) 2018 League (12) Alcatraz East (8) America (10) Asian Games 2018 (17) Balinese Culture (10) Bali United (9) book (8) Budget Travel (17) Business (17) celebrity (15) Chopper Bike (11) clothing (8) dadsrc (9) Digital (8) Entrepreneur (10) family (9) fitness (11) food (11) fun (11) future (10) Health (29) healthcare (8) home (16) Idenfy (9) impact (8) Istana Negara (17) life (9) Market Stories (22) museum (8) music (11) National Exam (13) New (9) nightclub (9) pandemic (11) partnership (10) Paws of War (13) performance (10) podcast (11) summer (14) technology (8) therapy (7) tips (16) Visit Bali (16) WonderWorks (19)
USA Wire

© 2021 USA Wire

Navigate Site

  • Write For Us
  • Contact
  • My Account

Follow Us

No Result
View All Result
  • Thought Leader Council
  • Politics
  • News
  • Business
  • Culture
  • Sports
  • Lifestyle
  • Travel

© 2021 USA Wire

Go to mobile version